Title: Digital Copywriter II, Global
Location: Remote
Duration: 6 Month Contract
WHO WE ARE LOOKING FOR
- As a Digital Copywriter II, Global, you will be adept at conveying compelling and effective product stories across the digital ecosystem with a focus on e-commerce on converse.com and performance marketing.
WHAT YOU WILL WORK ON
- Sets the creative vision and manages execution of all content for the digital shopping experience on Nike.com.
- Provide creative direction for digital commerce seasonal merchandising storytelling globally for Nike.com, including concepting, art direction and styling of seasonal look books and collections.
- Develop and evolve the global digital commerce style guide for Nike.com, defining the standards for all commerce-focused product communication on Nike.com, including art direction and styling across all forms of item photography, standards for product copy, including information hierarchy and voice/tone.
WHO YOU WILL WORK WITH
- Partner with teams outside digital commerce ensure seasonal brand marketing campaigns are brought to life consistently and compellingly in the digital marketplace.
- Direct the creative teams at interactive agencies in the art direction and execution of key seasonal merchandising stories. Set, establish, and manage creative budgets for Nike.com.
WHAT YOU BRING
- Bachelor of Arts in Writing, Communications, Journalism or a related field
- 4+ years of writing experience in a corporate or agency environment required, preferably as a copywriter for a major brand, e-commerce company or digital design agency
- Passion for the Converse Brand and passion for creating high-quality work
- Ability to be a self-starter and initiate projects to help form the vision of what it means to tell a story across the digital ecosystem
- Collaborative attitude and passion for brainstorming creative solutions with writers and designers
- Creative skill set able to translate business objectives and articulate into easy-to-understand communication pieces
- Experience in writing in the digital and ecommerce space
- Ability to socialize and present creative work to cross-functional partners
- Ability to craft and develop digital content and storytelling with our Gen-Z consumer in mind
- A team player with a positive, hard-working attitude, able to inspire and challenge team members
- Expert command of the English language (including spelling, grammar, punctuation)
- Creative, bold, and digitally savvy
- A genuine passion for digital marketing and the online space with a knowledge of digital commerce, writing for different and multiple target audiences, and social media platforms
- Experience writing compelling and creative email, editorial and other online marketing material
- Must be a self-starter, comfortable working in a fast-paced entrepreneurial environment, organized, detail oriented, collaborative and flexible
- Writes against Brand direction and Tone of Voice style guides
- Knowledge of footwear and/or apparel design construction and terminology
- Social media experience a plus