PCSI is looking for a Digital Marketing and Social Media Specialist to support our rebranding efforts and ongoing marketing initiatives. The Digital Marketing and Social Media Specialist will play a major role in communicating our new brand identity through web content development, social media activity, graphic design, and video production. This position maintain PCSI’s social media pages and library of marketing content, as well as tracking related performance metrics and market trends.
The Digital Marketing and Social Media Specialist reports to and works closely with the Corporate Communications and Branding Manager, which reports to the CEO, to execute our evolving communications strategy. This position works out of the corporate office in south Austin, TX on a hybrid basis.
Benefits Include:
- Base pay of $70,000-$75,000 depending upon experience.
- Annual bonus of up to 6%.
- 21 days of PTO per year, in addition to all federal holidays.
- Medical, dental, vision, and other coverage: employer contribution offered to cover employee-only tier.
- 401k plan with matching on contributions up to 6%.
Who We Are:
PCSI is a non-profit organization whose mission is to enhance the lives of people with disabilities through employment, advocacy, and partnerships. We vet, prepare, lead, and sustain a skilled workforce that provides top-tier services at job sites across the country. Our areas of expertise are wide and diverse; total facilities maintenance, hospital environmental services, custodial and grounds, disability awareness training, job coaching, and job placement are just a few. We integrate people with disabilities and veterans into meaningful jobs with competitive wages and benefits. Serving people of all abilities in their life’s journey is at the heart of what we do.
What You’ll do as Digital Marketing and Social Media Specialist:
- Work closely with the Corporate Communications and Branding Manager to implement PCSI’s marketing strategies and initiatives.
- Support programs and plans created to build market awareness and enhance the organization’s community profile.
- Use social media management tools to schedule and publish content regularly.
- Assist in planning and maintaining a calendar of overall social media activities, posting, and distributing content on social media.
- Communicate with the Corporate Communications and Branding Manager and key stakeholders to coordinate social media.
- Write and edit content for websites, brand messaging, social media, and other publications or platforms.
- Prepare and write outlines, scripts, and storyboards for video projects.
- Develop posts to promote content that transforms complex technical concepts into compelling content (e.g., press releases, articles, reports, white papers, etc.)
- Thoroughly proofread internal and external messaging and brand standards.
- Create compelling graphics and visuals that speak to our diverse audience groups and align with the brand.
- Create dynamic video content for creative campaigns across social platforms.
- Use audio and video post-production software for asset management, transcoding, titling, audio mixing, color grading, and media export.
- Maintain a library of visual and audio content.
- Track performance metrics and report trends. Compile and analyze data to evaluate the impact and outcomes of marketing activities.
- Research and analyze market trends, customer behavior, and competitive landscape. Prepare reports by collecting, analyzing, and summarizing data.
- Perform regular account maintenance within each social media channel, and update pages as needed.
- Assist with cross-functional duties, including event planning, public affairs, and brand management.
- Coordinate invoicing with accounts payable and vendors.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
What You’ll Need to Be Successful:
- Bachelor’s degree in Marketing, Communications, or Graphic Design or related field preferred.
- 3+ years of related marketing, graphic design, or content creation experience.
- Proficient in Microsoft Office Suite and Adobe Creative Suite (mainly InDesign, Illustrator, Premiere, and Photoshop).
- Proficient in social media management and social listening platforms (e.g., Hootsuite, Sprout Social).
Knowledge, Skills, and Abilities:
- Have a firm grasp of different writing styles (Associated Press, Chicago, etc.).
- Ability to work with professional video and/or photo production and post-production equipment.
- Experience working in digital video and audio, including all aspects of the production process from concept to completion.
- Excellent written and verbal communication skills.
- Show strong video editing and color correction skills.
- Strong visual communications skills, including communicating complex concepts and data through images.
- Demonstrated ability to develop effective and innovative marketing strategies to drive improvements to business performance and customer experience.
- Proven time management, project management, and interpersonal communications skill.
- Ability to work independently and manage projects with many moving parts.
- Capable of resolving escalated issues arising from working with various organizations, departments, and surrounding sensitive topics with confidentiality and discretion.
- Ability to work with various departments and to meet various special interests.
- A passion and strong understanding of mission-based nonprofits.
Other Requirements:
- Ability to pass criminal, drug, and driving screening.
- Travel may be required, up to 30%.
- Ability to remain in a stationary position regularly, up to 85% of the time.
- Occasionally move about inside the office to access file cabinets, office machinery, etc., and carry office materials and supplies up to 20 pounds.
- Constantly operates a computer and other office productivity machinery, such as a calculator, phone, fax, copier, etc., and a personal computer.
- Ability to exchange accurate information in person and over the phone.
Equal Opportunity Employment
PCSI is an equal opportunity employer and values diversity at our company. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All Veterans and/or persons with all types of disabilities are strongly encouraged to apply!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)