Job Summary:
The Digital Marketing Specialist is responsible for developing the strategy and implementation of integrated marketing campaigns designed to drive qualified leads and revenue for BDO Digital. The Digital Marketing Specialist will own the end-to-end strategy for paid and organic advertising across all channels. The scope of work includes paid campaign ideation, launch, optimization, reporting, analysis, and documentation of best practices.
Job Duties:
- Develops the strategy and implementation of integrated marketing campaigns and programs to drive up qualified leads and experience
- Owns the end-to-end strategy for paid advertising and social campaigns.
- Identifies digital advertising opportunities and strategies, and proactively launches and optimizes paid campaigns across product lines to ensure strong CTRs, conversion rates, and cost per lead metrics
- Creates and optimizes advertising campaign copy, images, and landing pages to improve conversion rates and quality scores
- Aligns digital advertising calendar with other channel marketing activities, schedules, and offers
- Creates audience segments that align with product line goals and launches paid campaigns that engage those audiences
- Ideates and implements ad copy and ad creative A/B tests, and works to establish best practices
- Forges strong relationships with product marketing, demand generation, content marketing, sales, and other cross-collaborative teams
- Serves as an internal resource to marketing professionals about integration of online media and digital marketing programs
- Partners with internal and external parties on integrated campaigns to deliver customer focused and effective full funnel marketing campaigns
- Creates and presents reporting including, but not limited to, performance, benchmarks, learnings, actionable insights, and competitor insights
- Stays up to date on the latest digital marketing trends and technologies and makes relevant recommendations to continuously improve the effectiveness and efficiency of digital channels
- Champions the BDO Digital brand to ensure online marketing and communications reflect the firm’s messages, positioning and visual identity
- Other duties as required
Supervisory Skills:
- N/A
Qualifications, Knowledge, Skills and Abilities:
Education:
- Bachelor’s degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferred
Experience:
- Three (3) or more years of marketing or communications experience, required
- Three (3) or more years of experience with paid search and social media platforms including, but not limited to, Twitter, YouTube, and LinkedIn, required
- Experience with media buying, preferred
- Experience with event marketing, preferred
- Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred
License/Certifications:
- N/A
Software:
- Proficient in the use of Microsoft Office Suite, required
- Experience with PPC and social management tools, required
- Experience with Microsoft Dynamics CRM, preferred
- Experience with Photoshop, Illustrator, HTML, preferred
Language:
- N/A
Other Knowledge, Skills & Abilities:
- Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
- Excellent verbal and written communication and presentation skills, with experience writing for online media
- Excellent project management and organizational skills
- Ability to work in a deadline-driven environment while handling multiple projects simultaneously
- Ability to manage processes and service providers (internal and external) to accomplish desired results
- Strong interpersonal and client service skills, with a consultative approach to working with marketing and client service professionals at all levels
- Able to understand and communicate BDO Digital business, marketplace, and value proposition
- Advanced knowledge of B2B marketing strategies and tactics, and their application in a professional services organization
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.
California Range: $65,000 – $90,000
Washington Range: $65,000 – $90,000
About Us
BDO delivers assurance, tax, digital technology solutions and financial advisory services to clients throughout the country and around the globe. We offer numerous industry-specific practices, world-class resources, and an unparalleled commitment to meeting our clients’ needs. We currently serve more than 400 publicly traded domestic and international clients.
- Unparalleled partner-involvement
- Deep industry knowledge and participation
- Geographic coverage across the U.S.
- Cohesive global network
- Focused capabilities across disciplines
BDO brings world-class resources and exceptional service to each and every one of our clients. BDO USA is a member of BDO International, the world’s fifth largest accounting network.
BDO offers a competitive Total Rewards package that encompass so much more than – “traditional benefits”. Our wide range of rewards and our employees’ ability to customize rewards to their individual needs are two of the reasons why BDO has been honored with so many workplace awards, including 100 Best Companies for Working Parents, Working Mother 100 Best Companies, Top Entry Level Employer, 2022 National Best & Brightest Companies to Work For and more.
Some examples of our Total Rewards offerings include:
- Competitive pay and eligibility for an annual performance bonus.
- A 401k plan plus an employer match
- Comprehensive, medical, dental, vision, FSA, and prescription insurance from day one
- Competitive Paid Time Off with daily accrual from day one of employment, plus paid holidays
- Paid Parental Leave
- Adoption Assistance
- Firm paid life insurance
- Wellness programs
- Additional offerings include BDO Flex, Group Legal insurance, Pet insurance and Long-Term Care Insurance
Above offerings may be subject to eligibility requirements.
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