Why USAA?
Let’s do something that really matters.
At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.
We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!
The Opportunity
The Bank Marketing team is seeking a Digital Marketing Strategy Analyst Senior who will be focused on continuous performance outcomes, implementing and testing new techniques/technology, improving customer experiences, and driving improved marketing investment decisions to drive member and product growth plans. Key functions of this job will include:
- Creating learning agendas for continuous optimization.
- Influencing decisions for marketing strategies.
- Leading cross-functional teams to consistently manage end-to-end experiences.
This position is a hybrid work type and can be based in one of the following locations: San Antonio TX, Plano TX, Tampa FL, Charlotte NC, Phoenix AZ or Colorado Springs CO. Hybrid roles help employees gain the best of both worlds – collaborating in-person in the office and working from home when needed to achieve focused results.
In this role you will use quantitative and qualitative analysis to provide thought-leadership on evolving industry trends, market developments, USAA’s strategic direction, regulatory environment, and macroeconomic trends for the business unit. Provides insights and information-based context for key stakeholders in the business unit to effectively manage, influence, and impact line of business strategy.
What you’ll do:
- Collaborates with key stakeholders to identify key business assumptions and hypotheses around line of business strategy. Continuously refines hypotheses and identifies business questions to explore further.
- Facilitates the integration of the analytic strategy and business strategy.
- Develops the analytical framework and blueprint to answer business questions identified in the business portfolio, product, or member experience.
- Collaborates with key stakeholders to evaluate and uncover strategic insights related to Profit & Loss performance including Product Strategy, Pricing, Marketing, Sales, Credit Risk, Distribution Channels, and Member Experience.
- Applies analytical rigor to define outcome measures, improve prioritization, increase agility in decisioning, improve ability to evaluate progress towards business outcomes, and to evaluate risks to strategic goals.
- Leverages advanced data-driven problem-solving techniques to manipulate and interpret business results. Translates findings into insights for strategy management and execution.
- Communicates the significance of strategic insights to senior leaders and other key stakeholders to drive business decisions.
- May provide guidance and on-the-job training to team members.
- Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
- Bachelor’s Degree in Business, Science, Finance, Economics or related discipline; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
- 6 years of data & analytics or strategy consulting experience; OR a minimum of 4 years of data & analytics or strategy consulting experience and up to 2 years of progressive functional business relevant experience within the respective industry of responsibility (i.e. P&C, Bank, Finance, Marketing etc.) for a total of 6 years combined experience; OR Advanced Degree in Business, Science, Finance, Economics or related discipline and 4 years of experience in data/analytics, strategy consulting or functional business experience within the respective industry of responsibility (i.e. P&C, Bank, Finance, Marketing, etc.)
- Experience identifying business needs and managing strategic plans driven by qualitative/quantitative analysis and market insights.
- Demonstrated experience using data analytics to formulate data-driven insights and influence business decisions.
- Experience performing complex data analysis using various data analytics tools (i.e. Microsoft Excel, Tableau, R, Python).
What sets you apart:
- High competency working with digital data (Adobe Analytics strongly preferred).
- Test & Learn experience – designing, leading, executing, analyzing results, and making recommendations.
- Extensive experience with synthesizing data to develop actionable insights and influence decisions that enhance a user’s end-to-end journey.
- Strong communication and storytelling skills – creating data visualizations to influence business decisions.
- Knowledge of marketing analytical processes, measurement frameworks and Adtech adoption.
- US military experience through military service or a military spouse/domestic partner
The above description reflects the details considered necessary to describe the principal functions of the job Experience and should not be construed as a detailed description of all the work requirements that may be performed in the job.
What we offer:
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $95,250 – $182,030.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.
Relocation assistance is not available for this position.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.