Posting Information
Posting Information
Department
Exec Dir for the Arts-506000
Career Area
Public Relations/Communications/Marketing
Is this an internal only recruitment?
No
Posting Open Date
07/28/2023
Application Deadline
08/07/2023
Position Type
Permanent Staff (SHRA)
Position Title
Public Comm Specialist – Contributing
Salary Grade Equivalent
GN06
Working Title
Digital Media Design Specialist
Position Number
20048723
Vacancy ID
P017905
Full-time/Part-time Permanent/Time-Limited
Full-Time Permanent
If time-limited, estimated duration of appointment
Hours per week
40
Work Schedule
Monday-Friday 9am-5pm with flexible schedule to accommodate performances and activities. Weekend, evening and occasional overtime hours will be required.
This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station
Work Location
Chapel Hill, NC
Position Location
North Carolina, US
Hiring Range
$37,152 – $47,473
Pay Band Information
To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.
Position Summary Information
Primary Purpose of Organizational Unit
The mission of Carolina Performing Arts (CPA) is to spark curiosity, inspiring all members of our community to discover and more fully engage with the world. We collaborate with dynamic and compelling artists from across the globe to create novel, mission-driven performing arts experiences in partnership with our community. We also open our venues to others to explore, create, and celebrate their own work. Through the Office of the Executive Director for the Arts, CPA oversees all artistic programming, campus and community engagement, marketing and fundraising for its presented, commissioned and produced work, and manages all operations of its venues including facility rentals, technical production, audience services and ticketing.
Carolina Performing Arts thrives because of our collaborations with a diverse cohort of partners that create deeper understanding for our audiences and enable us to be empathetic visionaries. As our campus, state, nation, and world continue to reckon with systemic injustices, we are committed to being an agent for change and making certain that our internal practices reflect the values that are made visible on the stage. We have identified a set of equity priorities and goals to guide us in evaluating and redesigning our own systems, operations, and culture. In September 2021, CPA launched a permanent Equity Council made up of eight staff members, including a leadership representative, who serve as an advisory body supporting the development and execution of those priorities. Our work is made possible – and made better – through the contributions of team members from a wide array of backgrounds, experiences, and identities. We seek to recruit and develop staff to create a welcoming, inclusive, and equitable organization.
Position Summary
As a member of the Marketing and Communications team, the Digital Media Design Specialist must be a compelling visual storyteller and a highly flexible and engaged designer across mediums, with an ability to adapt visual content for different audiences. They will implement Carolina Performing Arts (CPA) marketing and communications strategy by researching, creating, and executing digital media assets that ensure CPA’s story, message, and calls to action are supported with dynamic visuals and branding. Their efforts will directly impact the activation and efficacy of CPA’s channels to increase brand awareness, drive engagement, and generate revenue.
The Digital Media Design Specialist reports to the Associate Director of Marketing and Communications. They work in close collaboration with the Digital Communications Specialist to create, repurpose, maintain and optimize visual content targeted to audiences, partners and stakeholders. The Digital Media Design Specialist is responsible for the creation and management of a variety of graphic design, photography, audio, video and layout work, as well as website edits and improvements. They also develop additional brand collateral, including print ads, promotional items (swag) and event signage. Routine deliverables include digital media for ad campaigns, newsletters, blogs, social media, websites, and proposals.
This position will manage projects from start to finish, working both collaboratively and independently with teammates across CPA and the UNC campus. The Digital Media Design Specialist serves as a key resource and subject matter expert for their colleagues regarding both digital and non-digital design. They work collaboratively to ensure that CPA brand collateral is professional, compelling, accurate, audience appropriate and conforms to best practices of digital media and design, as well as to University and CPA style, standards, and policies.
Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
Editorial mindset that understands how to create and implement effective visual storytelling for diverse audiences, partners, and stakeholders.
Knowledgeable in the leading strategies, techniques, and platforms used for delivering impactful visual message that resonate and propel audiences to take action.
Experience and enthusiasm for creative thinking and advising on aesthetic for campaigns, projects, and promotional events.
Knowledge of and expertise in video production, interactive online content creation and editing, special effects, and graphic design for digital and print mediums.
Knowledge of and experience in developing visual materials for social media, websites, presentations, billboards, email templates, promotional collateral, swag, and publications.
Strong background in website development and creating intuitive user interfaces across online platforms and applications.
Ability to analyze and identify multimedia opportunities and develop assets to advance CPA brand and achieve revenue goals.
Mastery of graphic design and production software, including Adobe Creative Suite.
Advanced communication skills with an ability to prepare project briefs and present design ideas.
Strong attention to detail as evidenced by minimal errors in design layout and asset creation.
Excellent visual communication skills with the ability to convey concepts and information clearly and effectively with target audiences.
Superior organizational skills and the ability to manage multiple, deadline-driven projects simultaneously. Proven ability to lead projects from initial conception to completion.
An innovation mindset with a desire to work collaboratively across a range of disciplines to inform and elevate assets and creative products.
Strong interpersonal and team skills to interface with a broad range of colleagues, partners and vendors
A high level of empathy, creativity and flexibility.
A growth mindset, with a desire to learn and adapt based on results.
Ability to make sound design decisions that align with brand standards and that complement and expand on CPA’s current brand aesthetic.
Ability to give and receive constructive design feedback and direction.
Self-starter who can work independently and in a highly collaborative, deadline-driven environment.
Proven ability to connect one’s own work and goals to the broader mission and values of an organization.
Demonstrated enthusiasm for and alignment with Carolina Performing Arts’ mission and institutional values
Ability to build internal stakeholder relationships across the organization with staff, senior leaders, and team members in a manner that contributes to a values-driven culture.
Preferred Qualifications, Competencies, and Experience
Exceptional knowledge and experience with design software programs, such as Adobe Creative Suite.
Experience with WordPress and/or other website content management software (CMS, WCM) and Google Analytics and/or other website analytics tools.
Experience with productivity/collaboration platforms including Microsoft Office 365 Suite, file sharing tools, and project management software.
Experience with/general knowledge of HTML, SEO.
Competency in Usability and Accessibility standards.
Experience with CMS-based webpage design and media integration (frontend only).
Experience analyzing audience data, identifying opportunities, and building audiences.
Understanding of the printing process and the preparation/packaging of design files for print.
Familiarity with two- or three-dimensional animation and visualization.
Required Licenses/Certifications
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
Not Applicable.
Position/Schedule Requirements
Overtime occasionally, Night work occasionally, Weekend work occasionally
Special Instructions
Please provide 2 – 3 samples of your work, from these genres if possible:
- Video
- Website
- Print advertising or other promotional material
- Promotional swag
Quick Link
https://unc.peopleadmin.com/postings/262542
Contact Information
Office of Human Resources Contact Information
If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.
Equal Opportunity Employer Statement
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.