The Digital Media Program Specialist collaborates with internal stakeholders to support the formulation and execution of digital media strategies in support of the Direct to Consumer team’s long and short term goals for profitable growth.
WHAT YOU’LL DO:
- Supports Digital Media Program Manager(s) in campaign set-up, quality assurance, and maintenance in platforms such as Google and Bing (with a specific focus on Paid Search campaigns).
- Participates in the formulation of digital media strategies, aligning marketing campaigns to larger strategic objectives to gain leads and acquire new customers. Brings new execution opportunities from idea stage to execution.
- Supports creative approvals by liaising with Legal & Compliance to ensure digital advertising assets are appropriate for the competitive and regulatory environment.
- Mines campaign performance in real-time to surface optimization opportunities.
- Collaborates with cross-functional business partners to formulate test plans to validate new creative or changes in campaign direction with the goal of continuous improvement.
- Maintains awareness of the competitive environment, insurance industry, online trends (social, mobile, and other advances in trends/technologies) and key industry regulations, which may impact program(s) and/or business model, and overall strategic objective.
ABOUT YOU:
- You help promote a culture of diversity and inclusion within the department and the larger organization. You value different ideas and opinions. You listen courageously and remain curious in all that you do.
- You are able to work remotely and have access to high-speed internet.
- Must be located in United States or Puerto Rico.
- Ideal candidate will be located in the Omaha or surrounding area to allow for occasional in-office collaboration. Fully remote will be considered for the right candidate.
- At least 2-4 years of professional experience executing paid digital media. Preference for experience in Paid Search execution, but experience with other digital platforms will be considered.
- Foundational understanding of digital advertising and marketing principles, including search (both Paid and Organic) optimization, display, affiliate, email, social media and mobile online tactics.
- Demonstrates strong attention to detail, problem-solving skills, and a collaborative attitude.
- Ability to manage multiple projects, deadlines, and priorities.
- Comfort working with data to translate business objectives to paid media execution and optimization.
- Self-motivated, driven and hungry for growth with an acute sense of ownership.
- Good verbal and written communication skills.
We value diverse experience, skills, and passion for innovation. If your experience aligns with the listed requirements, please apply!
VALUABLE EXPERIENCE:
- Bachelor’s degree in related field
- Familiarity working within a bid management platform and/or paid search publishers, such as SA360
- Comfort working in Excel and PowerPoint
WHAT WE CAN OFFER YOU:
- A diverse workplace where associates feel a sense of belonging. To learn more about our commitment of Diversity, Equity and Inclusion, please visit our
- An organization that feels like a small, close-knit community and has the strength of a Fortune 500 company.
- Tuition reimbursement, training and career development.
- Comprehensive benefits plan that includes medical, dental, vision, disability and life insurance.
- Flexible spending accounts for healthcare and childcare needs.
- 401(k) plan with a 2% company contribution and 6% company match.
- Competitive pay with an opportunity for incentives for all associates.
- Flexible work schedules with a healthy amount of paid time off.
- For more information regarding available benefits, please visit our
- Regular associates working 40 hours a week can earn up to 15 days of vacation each year
- Regular associates receive 9 paid holidays in 2023
- Regular associates are provided sick leave through the use of personal time. Associates working 40 hours a week can receive up to 56 hours of personal time in 2023, prorated based on start date.
- Salary Range: Minimum: $65,000 – $103,000
- Pay commensurate with experience.
- Recognized as a certified ®.
MUTUAL OF OMAHA:
Mutual of Omaha serves more than 4.8 million individual product customers and 39,000 employer groups. Our legacy of stability creates an environment where every associate is encouraged to experiment, innovate and grow in their own unique career path.
From day one, you’ll have the tools to be your best self at work. Here you’ll do meaningful work and your talents will have a positive impact on peoples’ lives as we help our customers protect what they care about and achieve their financial goals.
Each associate is a unique contributor to creating a diverse, dynamic, thriving and inclusive workplace. We want you to become engaged … feel a sense of belonging … and contribute to the company’s exceptional future.
We are committed to optimizing flexible work. We support a full range of work approaches: fully remote, hybrid and in-person. Many of our roles are remote. Employees in remote roles may occasionally travel to a Mutual of Omaha office or elsewhere for required meetings or team-building events. Remote employees who are assigned a Mutual of Omaha office location can work on-site on a voluntary basis, subject to local and company COVID-19 guidelines.
Join forces with a company that can AMPLIFY YOUR STRENGTHS AND EMPOWER YOUR CAREER.
For inquiries about the position or application process, contact our HR Helpline at 1-800-365-1405.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at 1-800-780-0304. We are available Monday through Friday 7 am to 4:30 pm CST we will reply within 24 hours.
Mutual of Omaha and its affiliates are an Equal Opportunity /Affirmative Action Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
To All Recruitment Agencies: We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.
Circa
Advertised: Jun 9, 2023 09:00 AM Central Daylight Time
Applications close: