Position Type:
Communications & Media/Digital Media Specialist
Date Posted:
9/14/2023
Location:
EDMOND PUBLIC SCHOOL ADMINISTRATION CENTER
Date Available:
10/02/2023
Closing Date:
09/26/2023
POSITION TITLE: Digital Media Specialist
DEPARTMENT: Communications (Administrative Center)
REPORTS TO: Public Information Officer
POSITION TYPE: Professional Non-Bargaining
Salary Range: $47,736 – $56,160
Length of Contract: Two hundred forty (240) contract days.
Role:
The Digital Media Specialist’s role is to effectively assist with all communications and marketing operations in the district. Specifically, overseeing the district and school site
websites, the district’s social media accounts and other digital properties. The Digital Media Specialist must have knowledge of communications and marketing strategies,
social media management, content management systems for websites, writing, photography and videography skills.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Serves as the primary contact for all aspects of the district’s websites, social media and other digital platforms.
2. Ensures websites, social media and digital platforms are kept updated.
3. Identify positive stories about the district and its schools to showcase the hundreds of programs offered by EPS and engage with families throughout the district.
4. Shoot, write and edit video stories to post on district’s digital platforms.
5. Work with school sites to facilitate training, support and assistance to site representatives.
6. Tracks analytics for district website, social media and other digital platforms.
7. Distributes communication materials throughout the district.
8. Assists in planning and promoting of district events and media coverage.
9. Represents the Communications Department with interactive with the media, at school sites and in the community.
10. Assists with Graphic Design for district materials.
11. Assists with creation of templates for use with district branding.
12. Assists with preparation and planning of Convocation and other district events.
13. Works with Communications Department Team Members to ensure brand consistency across all websites, social media, digital properties and other district materials.
14. Works with vendors to ensure all digital content across the district complies with current regulations and ADA requirements.
15. Maintains current knowledge of best practices, strategy and emerging technology in digital media.
16. Performs other duties as assigned.
Evaluation: Performance of this job will be evaluated by the Public Information Officer in accordance with the provisions of the Board’s policies and state law.
SUPERVISORY RESPONSIBILITIES:
Support clerical staff (if applicable)
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or
ability required. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE:
Bachelor’s degree in communications, marketing, photography, computer science, information
technology, graphics, or a related field and considerable experience with social or digital media
content management and maintenance; or any equivalent combination of education and
experience that would provide the noted knowledge, skills, and abilities.
Strong communication, writing and storytelling skills.
Proficiency in photography, videography and editing of video and print.
Proficiency with social media and technology.
Working knowledge of programming languages, operating systems, website management tools
and website security
Working knowledge of SEO practices and search engine analytics to maximize traffic to
websites.
Experience with and knowledge of W3C and Section 508 compliance preferred.
Excellent creativity skills and the ability to turn artistic concepts and existing data into
functioning web pages.
Excellent communication, customer service, and organizational skills.
Ability to take ownership of tasks and see them through to a high standard
High degree of organizational ability and the ability to work with numerous schools and offices.
CERTIFICATES, LICENSES, REGISTRATIONS:
LANGUAGE SKILLS:
Ability to read, analyze, and interpret general business periodicals, professional journals,
technical procedures, or governmental regulations. Ability to write reports, business
correspondence, and procedure manuals. Ability to effectively present information and respond
to questions from groups, staff, parents, and the general public.
MATHEMATICAL SKILLS:
Ability to plan budgets and use the mathematical skills required to do so. Maintain accurate
records and support documentation for projects under the supervision of the position.
REASONABLE ABILITY:
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to
interpret an extensive variety of technical instructions in mathematical or diagram form and
deal with several abstract and concrete variables.
OTHER SKILLS AND ABILITIES:
Ability to use computer and computer related programs and other technologies needed to
perform essential job functions. Ability to apply knowledge of current research and theory.
Ability to establish and maintain effective working relationships with students, staff, and the
community. Ability to organize and chair or facilitate committees and meetings. Ability to
communicate clearly and concisely both in oral and written form. Ability to perform duties with
awareness of all district requirements and Board of Education policies.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an
employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individual with disabilities to perform the essential
functions.
While performing the duties of this job, the employee is regularly required to stand, walk, sit,
and talk or hear. The employee is occasionally required to reach with hands and arms and
stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50
pounds. Specific vision abilities required by this job include close vision, distance vision, and
depth perception.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee
encounters while performing the essential functions of this job. Reasonable accommodations
may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee regularly works inside. The noise level in
the work environment is quiet to loud depending upon the activity in the particular part of the
day and location.
The information contained in this job description is for compliance with the
Americans with Disabilities Act (A.D.A.) and is not an exhaustive list of the duties
performed for this position. Additional duties are performed by the individual
currently holding this position and additional duties may be assigned.