Job Summary:
We are seeking a Director, Brand & Marketing, Americas to join our team. The successful candidate will be responsible for developing and executing holistic marketing campaigns/programs and activities that contribute to brand building and business targets/objectives. Reporting to the Regional Head of Brand & Marketing EA, the candidate will partner with the Corporate & Institutional Banking (CIB) Americas business at both strategic ideation, planning, delivery, and execution levels of the client engagement strategy.
Key Responsibilities:
• Determine overall CIB marketing strategy for USA and LATAM, ensuring alignment with regional and global strategies
• Develop and execute campaigns to meet business needs, delivering quality activities to drive exceptional client experiences – on plan, on budget and on time
• Drive digital strategy and effective use of digital platforms across the Bank for all marketing campaigns
• Plan and execute virtual and physical events ranging from private roundtables to large scale conferences, with the key objectives of building a positive brand profile and promoting the bank’s capabilities
• Provide direction on leveraging research insights to strengthen Customer Value Propositions and Thought Leadership positions to Country Management Teams, integrating them into CIB marketing plans
• Develop measurement frameworks, metrics and KPIs that ensure marketing strategies are effective and impactful
• Work with the team to develop plans for Corporate & Commercial Institutional Banking (CCIB) marketing disciplines, delivering quality activities to drive exceptional client level experience backed up by well-designed actionable metrics that are used for future decision making
Skills and Experience:
• Significant marketing experience, preferably within the financial services industry
• Ability to translate business objectives into strategic marketing content, campaigns and/or events with a digital-led focus
• Excellent events management experience, including use of virtual platforms for webinars and hybrid events
• Good understanding of B2B marketing and media
• Strong project management and administrative skills. Able to work with matrix teams locally and regionally, manage multiple projects and meet strict deadlines
• Excellent communication skills (written and spoken) and stakeholder management skills
• Proactive and positive attitude, with a creative eye and good problem-solving skills
• People leadership skills
• Strong knowledge of Microsoft Office suite
Qualifications:
• Bachelor’s degree in Marketing or a related field
• Relevant marketing certifications or post-graduate qualifications considered an asset
About Standard Chartered
We’re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we’ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you’re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can’t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you’ll see how we value difference and advocate inclusion. Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
- Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
- Flexible working options based around home and office locations, with flexible working patterns
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies – everyone feels respected and can realise their full potential.
Recruitment assessments – some of our roles use assessments to help us understand how suitable you are for the role you’ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Expected annual base pay range for the role is $124,000 – $170,500. The final offer will be determined on an individualised basis using a number of variables, including but not limited to skill set, depth of experience and education, internal relativity, and specific work location. At Standard Chartered Bank, Base pay is only part of the total compensation package. Discretionary variable pay and a range of attractive bank sponsored benefit programs are available and designed to foster employee overall health and well-being including, but not limited to, a best in class 401k plan with up to 8% employer match, robust medical plan coverage with employer funded Health Savings Accounts, inclusive family building benefits, and flexible/hybrid working arrangements for many of our positions subject to role specific considerations.
Visit our careers website www.sc.com/careers