Description
Position at Wavemaker
Director Business Intelligence and Data Visualization
About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
• deep knowledge we have of our clients’ business
• confidence to challenge what’s gone before
• the support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
Role Context:
We are looking for a Business Intelligence and Data Visualization Director who will build develop and maintain the reporting infrastructure, the business intelligence, and the data visualization to deliver campaign reporting insights as well as competitive insights. In this role, he/she will be responsible to retrieve, compile, cleanse and transform data to create the intelligence layer leading to analysis and optimize media investments.
Core Responsibilities:
• Define the strategy for reporting solutions (performance, competitive), cloud infrastructure, data lake, taxonomy, business logic, API, and data visualization,
• Contribute to offshoring strategy through the definition and implementation of process (e.g., automation)
• Maintain API connections for data access and ingestion and contribute to the development of the API roadmap,
• Ensure documented data requirements from client teams including the Marketing Intelligence & Science team to understand the measurement framework, the most critical metrics to implement for database build and business logic for data stitching,
• Support Associates up to Managers on the creation of the taxonomy and support the adoption by activation teams,
• Support Associates up to Managers on retrieving, compiling, and formatting of large volumes of data (ETL),
• Support Associates up to Managers on data cleansing,
• Lead the set-up of the clients’ environment (Cloud infrastructure and data Lakes …),
• Lead the build and development of custom databases on the reporting platform,
• Lead the strategy and development of data visualization layer of the business intelligence platforms (Tableau, Power BI, Domo, Datorama, Google Data Studio …) for insight generation for use in campaign monitoring and optimization,
• Lead the development of automated QA processes to ensure data accuracy and timeliness,
• Communicate technical terms to non-technical people and helping them understand why change might be required to achieve a specific goal or to complete a project.
• Manage a team of business intelligence and Data visualization Associate, Senior Associate and Managers to deliver against expectations and grow in their role.
Required Skills / Experience:
• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field with 8+ years of work experience in data management, data visualization and data analytics preferably in a marketing and/or media agency.
• Experience in database structure work and in building dashboards with Tableau and/or Domo, Power BI, Google Data Studio, Datorama is required; knowledge of visual techniques for data analysis and presentation is a plus,
• Experience with Alteryx for business logic design required as well as agility to operate in Cloud environment (Azure. GCP, AWS, IBM data cloud pack),
• Experience working with Python, R programming languages and relational databases, SQL,
• Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcrean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin, …) and others is strongly preferred,
• Strong speaking and written professional communication skills,
• Strong analytical, critical thinking, and problem-solving skills,
• The ability to thrive in a fast-paced and deadline-driven environment,
• Strategic Thinker & Doer,
• Curious and excited to learn,
• High sense of accountability and ownership,
• Collaborative with a partnership mindset.
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.