Description
Mindshare:
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.
Mindshare differentiates itself in the media world by focusing on adaptive marketing strategies that enhance our consumers’ interests and realign our clients’ brands in culture. To achieve this goal we have developed a proprietary data visualization and communication operating system known as the Loop which is focused on faster, better and more anticipatory decision making. In doing so, we have built a competitive advantage for our clients and have become their trusted advisor for driving value both now and in the future. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Department & Job Summary – Mindshare Strategy & Analytics
The Data Strategist works alongside Mindshare’s Planning and Activation teams to accelerate our clients’ data-driven advantage to identify growth opportunities and win the most valuable consumers more often. We work cross-functionally to ultimately construct the portfolio, investment, audience and (sometimes) content architectures to drive data driven marketing efforts in market. To be successful in this team you need to bring a hunger to uncover insights, learn and leverage emerging tech, and have a start-up mentality to continually innovate our practice.
In addition to working with Mindshare’s internal Planning and Activation teams, the Data Strategist will work with clients to enable their data and tech that lay the foundation for executing precision marketing. They will also consult closely on the paid, owned, and earned media ecosystem to maximize customer engagements, connecting AdTech and MarTech to better understand journeys and outcomes.
Quick Notes:
- Client commitment will be mainly dedicated to one primary client, a leader in the CPG industry
- The role will be tasked with creating audience strategies, which will involve everything from analysis and architecture straight through to activation and validation in partnership with internal agency teams, client stakeholders and best-in-class data partners.
- The candidate will possess a unique set of analytical, technical, and communication skills, as they are responsible for clearly articulating the detail behind the approaches used, the findings and the strategy implications.
What we love about this position:
- Opportunity to guide the continuous evolution of Mindshare’s Strategy & Analytics service offerings
- Fuses marketing & data strategy, with cross-channel planning
- Bridges the gap between ‘math people’ and traditional media planning.
How we’ll grow together:
- Mindshare advocates career growth. We will explore growth opportunities with you across the Mindshare network, and GroupM/ WPP network as your career extends
- Exposure both within the Mindshare/GroupM network and the larger media industry. There is high-level engagement from some of the biggest players in the field like Google, Adobe, Facebook, Salesforce, Amazon, and so many more to help us excel on behalf of our clients.
Role and Responsibilities:
The Data Strategist is a digital native with a deep understanding of brand, addressable media and analytics. They value the principles of brand and performance marketing, understanding that consumer journeys are dynamic and delivering against those journeys most effectively requires a full-funnel approach to marketing. As such, they are also a proven applicator of data to inform outcome-based media approaches that fuel both short- and long-term business goals.
- Contribute to business growth by developing and activating an audience-first precision strategy, underpinned by good data and dynamic optimization that delivers profitable results
- Test and scale new approaches by designing use cases based on business needs and an understanding of new marketing realities, like: activating adaptive strategies, segmenting and activating CRM, validating personalization with dynamic creative technologies, new methodologies for audience impact measurement.
- Ensure audience and data-driven marketing efforts are integrated into measurement deliverables for advanced test and learn opportunities, manage the implementation of audience library and integration of audience taxonomy to inform standard ways of working.
- Full stack cross-platform lead for implementation and evolution of mar-tech and approaches to data to drive paid media activations, including data licensing needs and platform evolution
- Assist in Future of Data roadmap development, project & pilot management, support in platform audience syndication in partnership with team of client specialists
- Leverages channel, audience insight and understanding of digital asset needs to help communications planning teams develop audience-led, dynamic content strategies; standardizing critical touch points and ways of working with investment teams (specifically around tactical execution)
- Project manage the details ensuring work is organized, communicated to the right parties, deadlines are achieved by driving process steps forward, and meetings are set up as needed
- Test and scale new approaches by designing use cases based on business needs and an understanding of new marketing realities, like: activating adaptive strategies, segmenting and activating CRM, validating personalization with dynamic creative technologies, new methodologies for audience impact measurement.
What you’ve already conquered:
- Experience in marketing/brand strategy, media/digital strategy and ad tech/mar tech/ programmatic knowledge
- Embody an intellectual curiosity around what data means by putting it into context of the client’s business and focusing on asking the next question.
- Analytical thinker knowledgeable in the online/offline digital ecosystem
- Ability to leverage disparate data sets into strategic media approaches
- Minimum of 8 years experience preferred with client facing exposure
- Experience working with business results to provide strategic and optimization recommendations that go beyond front-end media metrics: Media Mix Models, Multi-Touch Attribution, Sales Lift and Brand Studies
- Familiarity with Digital Media Technologies: DCM, DSP’s, CDPs, Identity Platforms, Social Ad Platforms, Moat, DoubleVerify, Nielsen DAR/TAR & IAS
- Familiarity with DMPs (SFDC DMP, AAM, etc.), Identity platforms and analytics platforms – building and syndicating audiences, maintaining taxonomy structures, reporting and insights, troubleshooting
- Managed medium-sized teams and prioritize competing projects and deliverables
- Microsoft Office: Excel, Word, PowerPoint
- Syndicated Audience and Measurement tools: comScore, Nielsen, MRI, Simmons, EZtab
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.