Overview
Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 540 locations globally and online, and we’re seeking passionate and creative people to join our Forever family.
The Director of Concept Trend & Design will develop and implement trend and product development strategies to maximize business profitability and maintain Forever 21’s competitive assortment of merchandise.
Responsibilities
- Utilize the input from DMMs to set the overall direction and seasonal theme for the company, as well as each individual line in Forever 21’s offering
- Improve Forever 21’s market penetration strategy through a partnership with the Planning & Allocation, Operations, Marketing, and Visual departments to ensure that resources and product strategies are being correctly applied in the business
- Coach/mentor trend forecasters and graphic designers provident feedback and guidance on best practices in trend
- Implement new processes to improve trend and color flow for delivery of the company
- Assess the strengths of our competitors to improve our product designs to remain competitively dominant in the market
Qualifications
- Must have an Associate or Bachelor’s degree in Fashion Design, Merchandising, or similar
- Needs to have 10+ years in trend research and Design or Textile Design
- Must have extensive experience in product development, trend forecasting, and have a deep knowledge of product design, fabrics, and colors
- Must be able to adapt to constant change and multi-task in a fast-paced environment
- Must be results-oriented and have excellent organizational skills
- Demonstrated leadership skills required
- Must have complete knowledge of junior/contemporary/fast-fashion market
- Highly organize and detail oriented
- Highly adaptable, invigorated by change
- Ability to establish good relationships with key parties and department staff
- Proficient in current pattern trends and ability to keep up-to-date with new emerging trends
- Photoshop and illustrator experience
ADDITIONAL DATA
The salary range for this position is $153,274 – $186,601 annually. Pay is based on several factors including but not limited to position offered and work experience.In addition to your salary, Forever 21, and its affiliated brands, offers a benefits package, including 401(k) plan, overtime pay, flexible work schedule and a generous employee discount program (all benefits are based on eligibility). Additional information regarding the benefits for this position can be found in the Benefits Guide that is available in our Human Resources Department.