Description
JOB FUNCTION:
The role will be a key driver of bringing innovative editorial concepts to the team and brand, and lead excellent development and execution of approved concepts, ensuring all content is hitting deadlines and staying on message and budget. This role requires a seasoned beauty content strategist with strong copy writing skills and a keen understanding of fragrance, makeup, and lifestyle content, as well as the nuances of branded content that has authenticity. Must always be up to date on competitive brand and social media content, as well as new media platforms and technologies.
RESPONSIBILITIES:
• Participate in concepting key tentpole editorial moments, in collaboration with the Social, Digital and Communications teams.
• Oversee the project management of content creation, from concept to final delivery to the markets. Track all content through approval of Editorial, Education, Marketing, PR, Social, Ecommerce, Legal and Creative teams.
• Edit all content, maintaining Balmain Beauty’s editorial voice and ensuring key product and equity messages are consistent and accurate throughout. Includes all editorial and social content.
• Partner with Digital Marketing and Creative colleagues to ensure all KPIs are understood, and creative execution is on brand and on time.
• Pitch concepts to gain alignment and ensure content is approved by all stakeholders.
• Create text for video content, brainstorming video concepts.
• Be in contact with Balmain license internal copywriter to align and confirm messaging, tone and brand DNA expression.
• Will write corporate communication documents for deployment expressing the message and tone of the brand.
• Support the PR team in drafting the PR releases for new products and announcements in eth scope of Balmain Beauty.
• Coordinate and attend cross-functional alignment meetings. Ensure that editorial content aligns with other departments. Share editorial content with other departments and incorporate feedback and updates. Gather information on what other departments are planning for upcoming programs.
• Educate markets on how to maximize content to increase consumer engagement. Maintain open lines of communication with the markets to ensure they have editorial content that supports their business priorities and that the content is culturally relevant and engaging. Bring back learnings and insights to the global team to define future strategy and focus areas.
Qualifications:
RECOMMENDED REQUIREMENTS:
ABOUT YOU
• 8+ years of relevant experience
• Relevant Bachelors, Masters a plus
• Obsessed with media, storytelling and pop-culture
• Inspirational storyteller and dot-connector
• Collaborative mindset
• Digital champion
• Content-immersed
• Beauty and prestige experience preferred
• Proficiency in French and working knowledge of French culture a plus
EXPERIENCES
• Editorial copy writing and storytelling
• 360 communication programming development & activation
• Consumer-centric strategist
• Big idea generator
• Brand voice definer and ambassador
• Writer in the editorial world of fashion and beauty preferred
HOW YOU WILL BE SUCCESSFUL
• Consumer-first mindset
• Strategic agility
• Disruptive mindset
• Change champion
The anticipated base salary range for this position is $117,000 to $202,100. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.