Director, Marketing and Communications
Start Date: Summer 2023
Location: Remote / Virtual / Work From Home**
** Candidates must reside in or be willing to relocate to one of the following states within 30 days: California, Georgia, Texas, Illinois, Washington D.C, Massachusetts, New York, Maryland, New Jersey, & Ohio
Salary Range: Approx. High $90,000 to Low $100,000
About Peer Health Exchange
Founded in 2003, Peer Health Exchange (PHE) is a national non-profit organization that aims to build healthier communities with young people. In schools and online, PHE creates education opportunities for peers to share the tools and resources young people need to make healthy decisions. Near-peer Health Facilitator Fellows implement PHE’s health curriculum to 12,000 high school students in under resourced communities across the country. PHE’s online platform, selfsea.org , reaches over 200,000 young people 13-18 with support, resources, and stories. Selfsea was designed together with young people as a safe digital place where they can see themselves reflected within a supportive and inclusive community that prioritizes their identity and experiences about mental health, sexual health, and beyond. Our mission is critical, our team is diverse, and our work is vibrant. Check us out on TikTok (@peerhealthexchange)!
Learn more about our digital work in this article co-authored by PHE Staff and young people “Youths Know What They Need to Support Their Mental Health”!
About the role
As the Director, Marketing and Communications you will manage the Marketing & Communications team, build and evaluate department workflows, liaison to cross-departmental internal teams, and collaborate with PHE leadership on brand and communications initiatives that align with the organization’s strategic plan. This role reports directly to the VP, Marketing and Communications.
Here’s what you should know:
This is a full-time, salaried position based in any our registered states.
Looking for more information about our awesome benefits, culture and more? Visit our Careers Page and check us out on Glassdoor!
Here’s what you will do as part of our team:
Brand-Building, Advocacy, and Execution
- Partner with the VP, Marketing & Communications to establish, track, report, and drive insights on key metrics to effectively measure the progress and performance of all school based and digital initiatives, branding and communications efforts and public relations opportunities
- Support Marketing and Communications processes, evaluation, and associated budget-from concept to deployment to audience generation to learning and iteration in partnership with young people, and in coordination with members of our Business Development, Digital Impact, Community Partnerships, Development teams and external consultants
- Identify, evaluate, and manage execution against opportunities that increase PHE’s visibility among key audiences, with an emphasis on high impact, low-cost ROI
- Manage the workflow of all marketing materials including stock language, one-pagers, revenue and partnership pitches, annual reports, and branding opportunities for partners
Public Relations and Digital/Traditional Media
- Support a robust public relations and media outreach annual plan, in collaboration with the Marketing & Communications team
- Assist team in creating engaging content and media materials consistent with the PHE brand messaging such as press releases, op eds, media pitches, case studies, contributed articles, and other items that attract attention and generate interest
- Research and pilot innovative ways of increasing audience, engagement, and impact across digital content platforms, including PHE’s digital product, selfsea, TikTok, and content created for partnerships
Strategy & Leadership
- Lead team in objective setting, roadmap, and operational planning for bold, inclusive, relatable, and impactful content for key audiences with guidance from VP, Marketing and Communications
- Co-lead youth voice/equity work to ensure that all Marketing and Communications team work centers young people as critical partners, and collaborate with other leaders of youth groups to ensure effective youth engagement
- Support leaders across PHE in raising the visibility, in order to secure funding for PHE’s mission work by participating in brand-building, partnership, and media activities
- Execute, in partnership with the PHE Executive team on crisis management, inclusive of planning structure, to positively position PHE on current or political issues related to our mission
Staff Management
- Manage and develop Marketing and Communications departmental subfunction team members to a sustained high level of performance through coaching, mentorship, and other team-building practices to ensure that they are constantly acquiring new skills, as well as enhancing and growing their current skills, to uplift our branding offerings in support of our mission work
- Ensure that all direct reports are aligned and support PHE’s diversity, equity, and inclusion goals and priorities
- Foster collaborative relationships between the Marketing & Communications Team and the rest of PHE
- Exemplify PHE’s core values and advance PHE’s vision for health equity in all aspects of our work, internally and externally
What you’ll bring to the table:
If you meet most but not all of these qualifications, please still apply. We recognize that excellent candidates might not always check every box. We are looking for alignment on values and experiences, not perfection.
Minimum qualifications:
- Demonstrate a strong passion for PHE’s mission to build healthier communities with young people: strong alignment with PHE’s core values of Health Equity, Commitment, Communication, Agency, and Impact
- Centers youth inclusion, community partnership, and equity work visibly, broadly, inaction in part through deep listening and hearing with a lens of inclusion
- 6-8 years of relevant work experience in communication and/or marketing and/or PR field or related field, with proven track record of success
- 3 years of staff management and leadership experience, supervising, managing and training others
- Strong working knowledge of traditional and social media tactics and channels with experience in design and development of compelling, youth-centered content on large contemporary and relevant digital solutions and platforms
- Strong research and analytical skills to support data driven decision making
- Experience in team management platforms such as Monday.com, Asana, Microsoft Teams etc.
- Proficient understanding of video creation, and graphic design with basic working knowledge of Adobe Creative Suite software (Photoshop, Illustrator, Final Cut and Premiere)
- Exceptional concept-development, writing and editing skills combined with excellent attention to detail
- Exceptional work flow, client management, and external vendor relations skills
Preferred qualifications:
- Background or advanced experience in Public Health, Health Communications, or Health Equity
- Focus on innovation and/or process improvement (e.g., Lean Management techniques, rapid iteration, human centered design)
Your turn! We’d like to learn about you.
Please submit your resume and cover letter telling us why you are interested in our team and this role!
At Peer Health Exchange, we celebrate difference and are committed to providing equitable opportunities, addressing the effects of power and privilege. PHE is proud to be an equal employment opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, citizenship, marital status, physical disability, veteran status or length of time spent unemployed. We want to empower people to change lives!
Note: Peer Health Exchange reserves the right to add additional duties, as needed. All Peer Health Exchange employees are encouraged to be flexible and responsive to changes in scope of duties.