We are a leading global spine and orthopedics company with a premier portfolio of biologics, innovative spinal hardware, bone growth therapies, specialized orthopedic solutions and a leading surgical navigation system. Our combined company is over 1,600 strong, with products distributed in 68 countries worldwide and a global R&D, commercial and manufacturing footprint, and this is just the beginning!
Come join our global team of dedicated professionals who through their extraordinary efforts demonstrate every day their commitment to our mission of improving the lives of patients. At SeaSpine and Orthofix our culture is built around Integrity and the core beliefs we live by: Exceed Expectations, Work Together, Be Respectful, Get Lean and Have Fun!
How you’ll make a difference:
The Director of Marketing is responsible for managing the marketing of the specified product franchises. This position is accountable for establishing a long-term global product strategy, developing and executing corresponding annual strategic commercialization plans, planning and coordinating the launch of new products and achieving revenue targets.
Your key responsibilities
- Lead and develop a highly motivated product marketing team to achieve business goals
- Direct a cross-functional operating team responsible for the commercial success of the business. This involves development of strategies, resolution of complex business issues and conflicts, maintenance of a viable product pipeline, and identification of new technologies and development of innovative service offerings
- Identify market problems, quantify opportunities, and create product and service strategies that achieve company revenue and profitability objectives
- Translate market problems into market requirements to be used as a roadmap during the product development process
- Ensure products meet market needs via management of rigorous pre-clinical and clinical validation activities
- Manage upstream marketing activities for franchise such as ongoing assessment of new ideas, market research, marketing plan/buying process, product positioning and segmentation, pricing strategy, and financial valuations
- Direct the development and successful execution of the tactical marketing plan for existing and new commercial products/programs for the market segment, including: pricing, promotional strategy, advertising, KOL relationships and interactions, trade show exhibitions, and other marketing related activities such as use of the web and sales training.
- Drive development of global commercialization & launch plans for selling fixation Interbody products to achieve revenue targets
- Define sales training and medical education requirements for the successful sale and adoption of fixation Interbody products
- Facilitate ongoing customer feedback mechanisms and use the information to make continuous improvements (e.g. regional input, global customer advisory groups).
Who you are
- Bachelor’s degree in marketing, engineering or related discipline – MBA preferred
- Minimum of 7 years of product marketing experience in the medical device industry
- Proven ability to lead and/or mentor product marketing colleagues
- Direct marketing responsibility for a complex product portfolio
- Executed comprehensive global marketing plans in concert with multiple commercial stakeholders
- Implemented strategic marketing plans for a business segment that have achieved financial goals
- Track record of successfully leading product commercialization from new idea to market release
- Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)
- Performed quantitative analysis to guide global/regional performance and decision making
- Ability to travel 30% of time
- Spine experience strongly preferred
- Medical device sales experience a plus
- Experience working with a best in class repeatable marketing methodology is a plus
The anticipated salary for this position for an employee who is located in California is $160,000 to $205,000 per year, plus bonus, equity, and benefits. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type and years of experience within the industry, education, etc. The Company is a multi-state employer and this pay scale may not reflect the pay scale for an employee who works in other states or locations.
We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, color, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws.
This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.