The Director of Performance Intelligence will be the main day-to-day client contact on all things media, including accurate budget control and the flow of media activity, planning and executing integrated cross-channel media plans including both offline (TV, OOH) and digital (Programmatic, Social, Search). This role is ultimately responsible for the full media planning cycle (planning, activation, measurement). The director is required to develop and maintain a strong knowledge of the client’s business and apply media expertise accordingly to help deliver against campaign and client needs/objectives. The ideal candidate for this role will be comfortable rolling up their sleeves and will lead more junior team members by example.
Responsibilities:
- Develop thoughtful, cogent paid media recommendations designed to deliver on client goals with innovative thinking and tactics
- Provide strategic counsel in support of the development and ongoing management of client’s paid media campaigns
- Oversee and assist junior team members during campaign planning, execution, and measurement phases
- Act as the day-to-day cross-functional contact with clients and internal Analytics, Digital, Creative, and Account teams
- Ensure account profitability and achievement of key account KPIs, growing the role of paid media inside designated account(s)
- Responsible for career development and talent for junior team members
- Lead proposals and oversee budgets, and contribute to timelines and scoping for client projects
- Collaborate with Ad Ops and Analytics teams to facilitate implementation of measurement infrastructure
- Contribute to performance reports that provide actionable analysis and insights
- Build and maintain relationships with key vendors, platforms, and technology partners
- Monitor latest trends in digital advertising to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
- Participate in new business proposals and pitches as needed
- Contribute to thought leadership and POVs across the network
Basic Qualifications:
- At least 6+ years of relevant experience in planning and buying media across both offline and online channels, inclusive of publisher-direct, paid social, and programmatic buys
- A bachelor’s degree from an accredited college or university or equivalent work experience
Preferred Qualifications:
- Intermediate to advanced Excel and PowerPoint skills
- Knowledge of audience and competitive research tools (e.g., comScore, GWI, MRI, Pathmatics)
- Experience planning and recommending paid social campaigns across Facebook/Instagram, LinkedIn, Twitter, Snapchat, Pinterest
- Knowledge of third-party tracking and ad-serving technology, specifically DCM/Google Campaign Manager 360
- Publisher-direct management and negotiation experience, from strategic proposal creation to trafficking ads through ad servers
- Hands-on experience with multiple DSPs, such as The Trade Desk, Verizon, Amazon, and DV360 (YouTube)
- Understanding of full-funnel campaigns, and ability to analyze and articulate how upper- and mid-funnel tactics contribute to and improve lower-funnel performance
- Ability to understand key client information, including general business strategy, industry issues, products and services offered, key customers, and competitors in the marketplace
$86,000 – $133,000 a year
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
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Edelman Data & Intelligence (DXI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.
We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.
DXI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DXI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.
To learn more, visit: https://www.edelmandxi.com
Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
DXI is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
DXI upholds an inclusive environment, where uniqueness and diversity are celebrated and encouraged. We recognize and honor all types of diversity-gender, gender expression, race, ethnicity, age, sexual orientation, religion, disability status, socio-economic background, experience and more. As part of Edelman, we have several employee networks – focused on AAPI, Black, Hispanic/Latinx, LGBTQ+, Veterans’ and women’s communities – to provide a space where employees can share, learn and grow. We also offer a variety of training options for candidates who want to pivot or learn different skills within the industry.