Overview
As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of global, award-winning agencies Hearts & Science, OMD and PHD. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. Unlocking the potential of our world-class talent is Omni, the industry’s first marketing operating system which transforms data into actionable insights for better business outcomes.
The Director, Product Marketing will be a key leader for our go-to-market efforts with our newest business lines; including go-to-market strategy, pitch materials, and thought leadership for internal and external education. The role will work closely with senior executives to define differentiators and communicate the value of our capabilities and will have a large impact on our business.
This role sits within our Center of Excellence team at Omnicom Media Group, with great exposure across all our agency teams (OMD, PHD, Hearts & Sceince, & Annalect) and products. It will never be boring with a high diversity of projects and collaboration with many different teams. This leader works directly with the Presidents of our growth products as well as the C-suite at OMG to execute go-to-market strategy.
The Director will consultatively engage with the Presidents of each business to understand business context and develop pitch narratives. This leader possesses a passion for storytelling and go-to-market execution. The Director will collaborate with key partners across Omnicom including Learning & Development, Marketing, PR, Agency Leadership, and New Business teams to execute go-to-market plans. As such, this role will also be expected to provide leadership and direction around all marketing materials, experiences, and platforms to be used to best communicate the differentiating value of our capabilities to internal and external customers alike.
Qualifications
- Demonstrated success working across organizations and designing solutions in an agency and consultancy setting, in support of marketing and product development
- Technical background, with experience articulating and representing highly technical media and advertising capabilities to a range of stakeholders, both technical and non-technical in nature – this includes:
- Digital media planning and buying, both programmatic and direct
- Digital media AdTech and MarTech platforms in paid media, such as DMPs and DSPs
- Consultative approach in engaging with partners and prospective clients, with an ability to go to significant depth with clients and agency teams to design a service offering fit for purpose for their goals
- Highly organized, with ability to develop well-structured marketing strategy plans and to guide and lead on New Business Development
- Strong collaborator with the skill to work with cross-functional teams and generate support for key initiatives
- Experienced People Leader, with track record of managing multiple functions with a zeal for people and teams
Education & Experience
- 10+ years’ experience in Marketing and Product Marketing, with demonstrated success building strategy and execution, across technical services such as AdTech or MarTech.
- Experience in Digital Advertising Technology and applications to clients and businesses
Responsibilities
Product Marketing – Go-To Market
- Design, development AND management/curation of collateral and presentations. Collateral and presentations include L&D focused materials, Pitch decks, New Business RFI and RFP oriented materials
- Develop Go-To-Market plans for for each business line; to include internal education series, and external press and marketing efforts
- Present materials to internal and external clients with confidence and enthusiasm, heroing OMG capabilities
- Partnering with OMG New Business teams to identify and prioritize new business opportunities and support pitch material development
- Authoring and supporting the completion of RFI and RFP written materials
Training – Activation
- Partner with OMG Learn on internal presentation event production (i.e. attendance mapping, announcement promotion, follow-up enrollment via team push, delivery of final recording and materials via OMG Learn site for tracking)
- Manage review and approval of materials with executive sponsors and senior management
Thought Leadership
- Understand the market landscape for the business lines and react quickly to relevant news with POV (Point of View) materials in collaboration with the Presidents of the relevant business lines
- Partner with agency leads to identify opportunities for education and pushing adoption of the new capabilities
- Build a network of agency champions for the business lines to craft case studies and share feedback on the products.
Operational Expertise
- Onboard new team members for their success understanding our ways of working and resources available in the organization
- Create process and best practices for the socialization of new capabilities
Compensation Range: $120,000 – $150,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.