Company Description
** Due to potential onsite requirements, only candidates currently located in the Los Angeles area will be considered **
Dentsu Creative has an amazing opportunity for a Director, Social Marketing & Strategy to join the team. We are comprised of audacious thinkers and award-winning collaborators across the United States, Latin America and Canada who blend local knowledge with global expertise. Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future.
In this role, you will be a part of shaping the future of entertainment and media with one of the world’s leading streaming services. You’d lead the way with a radically collaborative crew that thrives off audacious thinking. We want challengers who know what it takes to command attention, architect fandoms and never lose sight of even the smallest of details when it comes to opportunities for impact.
This particular account is right-fit for social-savvy, entertainment enthusiasts:
- Emerging platforms and the shifts that come with them don’t shake you
- A day spent not rehashing the latest trends in film, sports and TV is not a day lived
- Ability to separate substantive, brand-building moves from quick-hit stunts
Job Description
- Develop, implement and optimize social media marketing strategy, managing a team of Associate Director, Social Media Strategists & Community Managers to deliver brand right social campaigns that deliver against predetermined KPIs.
- Along with Account Leads, owner of client relationship, especially client strategy team. Will need to develop strong, collaborative ways of working to regularly provide strategic guidance and points of view.
- “Oversees” and “does” – pushes work forward from the direct reports through iteration, adding of opportunities and identifying ways to make the work better.
- Provide thought leadership on emerging social media tactics and opportunities, including delivering on-time social insights to drive campaigns in partnerships with Content Lab, Creative & Influencer teams that deliver on company goals and that engage and excite a wider range of qualified consumers to the brand.
- Oversee social media campaigns (by channel), ensuring that all social media best practices and tactics are fully integrated into the annual master marketing plan, key brand initiatives, and seasonal campaigns.
- Collaborate and ideate with cross-functional teams to develop integrated social media marketing plans. Must be able to develop collaborative working relationship with creative leads to push the work to be better, more strategically sound, and culturally relevant.
- Direct and implement proper controls to ensure that social media marketing initiatives are implemented in a timely manner, either meeting or exceeding brand expectations.
- Mentors and grows direct reports
- Act a leader across the larger social department to impact team ways of working, processes, and goals.
Communication Skills
- Actively seeks opportunities to learn and gather relevant information, eliciting information and asking appropriate questions to clarify where necessary.
- Carefully adapts the tone and style of all communication to suit the audience.
- Possesses an accomplished and persuasive written, presentational and speaking style.
- Is able to quickly turn around recommendations to turn ideas into actions.
- Innovatively using information and communications technology to inform, persuade, and inspire.
Strategic Leadership
- Is able to multi-task across project and identify efficiencies and new opportunities
- Acts as a leader across disciplines, driving the work forward and keeping
- Is a creative problem-solver, whether it comes to the work itself or identifying new and improved ways of working
- Is able to craft a tight brief that inspires creatives in new ways
- Can develop strategies that are grounded in consumer, category, cultural insights and crack client problems in new and innovative ways
- Is proactive and encourages proactiveness of their team
- Is able to work independently and manage up when necessary
- Deep understanding of social analytics and how optimize social content accordingly
- Can work with social strategists to identify cultural moments/trends worth activating again.
Management
- Lead the development of team members to create an environment that encourages active participation, creativity, accountability, and team work with paths for advancement and improvement.
- Provides direction and gains compliance. Includes direct reports in planning.
- Takes responsibility for direct reports’ activities.
- Makes self available to direct reports.
- Provides regular performance feedback.
- Develops direct reports’ skills and encourages growth.
Person Specification:
- Expertise in and passion for the social space
- We’re looking for candidates who are excited by the internet, love that it’s ever-changing, and understand how to apply this to clients
- Entertainment, publishing or sport experience
- We’re looking for candidates who are passionate about one (or all of the above spaces)
- Agency experience
- The ideal candidate will have acted as a day to day to lead on client business and has developed client relationships; 7-9 years’ experience
Qualifications
Communication Skills
- Actively seeks opportunities to learn and gather relevant information, eliciting information and asking appropriate questions to clarify where necessary.
- Carefully adapts the tone and style of all communication to suit the audience.
- Possesses an accomplished and persuasive written, presentational and speaking style.
- Is able to quickly turn around recommendations to turn ideas into actions.
- Innovatively using information and communications technology to inform, persuade, and inspire.
Strategic Leadership
- Is able to multi-task across project and identify efficiencies and new opportunities
- Acts as a leader across disciplines, driving the work forward and keeping
- Is a creative problem-solver, whether it comes to the work itself or identifying new and improved ways of working
- Is able to craft a tight brief that inspires creatives in new ways
- Can develop strategies that are grounded in consumer, category, cultural insights and crack client problems in new and innovative ways
- Is proactive and encourages proactiveness of their team
- Is able to work independently and manage up when necessary
- Deep understanding of social analytics and how optimize social content accordingly
- Can work with social strategists to identify cultural moments/trends worth activating again.
Management
- Lead the development of team members to create an environment that encourages active participation, creativity, accountability, and team work with paths for advancement and improvement.
- Provides direction and gains compliance. Includes direct reports in planning.
- Takes responsibility for direct reports’ activities.
- Makes self available to direct reports.
- Provides regular performance feedback.
- Develops direct reports’ skills and encourages growth.
Person Specification:
- Expertise in and passion for the social space
- We’re looking for candidates who are excited by the internet, love that it’s ever-changing, and understand how to apply this to clients
- Entertainment, publishing or sport experience
- We’re looking for candidates who are passionate about one (or all of the above spaces)
- Agency experience
- The ideal candidate will have acted as a day to day to lead on client business and has developed client relationships; 7-9 years’ experience
Additional Information
Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.
We are united by four signature strengths:
Boundless Creativity – Kitsune Fox: In Japanese culture – the Kitsune Fox sees the future. We run towards the future, forever asking: what’s next? Our imagination has no limit. Our clients seek us out because we believe there is no problem we cannot solve with the power of modern creativity.
Intelligent Scale – Ryujin Dragon: The Ryujin Dragon controls the ocean and the tides. We flow the right talent around the right brief in the right moment, wherever it sits in the world. We scale our unique ideas with precision, using intelligent technology to make personal connections with millions around the world.
Obsessive Craft – Orizuru Crane: The Orizuru Crane carries the soul up to paradise. It inspires the most classic and iconic Japanese origami. We elevate the soul of our work with an obsessive focus on craft, nurturing the next-gen craft skills needed to soar in a modern world.
Radical Collaboration – Kohaku Koi: The Koi swim upstream against the tide, united as one. We chart new territory through the power of radical collaboration. We seamlessly connect Creativity, Media and CXM to imagine new solutions at the intersection of craft, data, culture, and innovation.
Our Values
We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.
Additional information:
The anticipated salary range for this position is $113,000 – $198,500. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/
Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and/or a certain state or local laws. Reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing undue hardship on the Company. Please contact recruiting@dentsuaegis.com if you need assistance completing any forms or otherwise participate in the application process or to request or discuss accommodation in connection with a job at the Company to which you are applying.
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.