IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.
Description
Join a winning team! Become a member of IGT, a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across the globe. As the Director of Strategic Lottery Marketing Communications, you will have an active role in the company joining our Marketing & Communications & Sustainability team. The right candidate could be a recipient of assistance for relocation.
IGT’s breadth and depth of experience designing, implementing, and operating retail lottery systems is unmatched in the industry. Lotteries trust our systems for their high performance, security, and streamlined operations. We provide best-in-class content, services, and solutions to the global regulated gaming industry. Our vision is to drive growth in the industry through greater player engagement and responsible management. We promise our customers that we will deliver an outstanding gaming experience that engages players to drive growth. We view our purpose to deliver entertaining and responsible gaming experiences to players everywhere.
Responsibilities
This multifaceted position will require you to lead the development of strategic lottery marketing communications, both internal and external. You will be collaborating with operations, product management, and the greater Lottery organization at the strategic and tactical levels to prioritize and develop marketing materials to support overall sales and business goals Essential Duties & Responsibilities includes, but are not limited to:
- Develop channel plan to ensure media formats and content are aligned with the communication goals and target audiences.
- Examine customer needs via research, interviews, and competitive intelligence, to best understand products, services, and content that will be of most value to the customer and position IGT as an industry-leading partner.
- Lead development of strategy, cadence and content for customer email and communications plan.
- Identify and implement process improvements to decrease production timelines and improve efficiencies
- Collaborate with product management, creative and content teams, and distribution partners to create integrated marketing programs that drive interest, influence and achieve sales and growth targets.
- Orchestrate the strategic and tactical execution of marketing campaigns and activities for priority products as defined within the Lottery Marketing Plan and roadmap. Implement customer feedback/measurement tools and tracking to understand effectiveness of various assets and campaigns.
Qualifications
Are you flexible, motivated, and a great problem solver? Then IGT is the place to work! Here at IGT we are driven by our need to foster innovation, build positive relationships, and work well as a team. As part of that success, our ideal candidate will have a Bachelor’s degree in Marketing, Journalism, Communications or a related field, and working experience of 8 – 10 years. You will be managing a team of two direct reports to support the delivery and execution of the communications plan. Additionally, our candidate will have:
- Clear, concise writing skills, both technical and creative for numerous audiences
- Experience producing content for tradeshows and events
- A proven experience of at least 3 years within a lottery or comparable regulated/B2B industry
Keys to Success
• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership
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IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range for the [name of position] role is $93,800 – $240,000. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.
Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses . In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit www.igt.com.