Milani, the Los Angeles-based market leading color cosmetics brand, was founded over 20 years ago, with the passionate belief that everyone should have the opportunity to own and enjoy luxury beauty. To this day, Milani continues to innovate for and with its diverse community of #MilaniMakers and relentlessly tests the limits of what’s available at affordable prices. Milani delivers high-end yet accessible luxury while championing inclusivity, self-expression, and experimentation through makeup.
Milani Cosmetics. Luxury that’s born inclusive, not exclusive.
Milani Cosmetics is looking for an experienced eCommerce Manager who will be responsible in delivering strategy, performance and sales on our owned Direct to Consumer (DTC) channel, MilaniCosmetics.com, as well as our Amazon.com retail channel. This role will project manage and optimize UX/UI, product portfolio, growth, retention and marketing campaigns across email, paid advertising, SMS and website content on both MilaniCosmetics.com and Amazon.com in partnership with both internal cross-functional teams and external agency partners. As the key owner, the successful candidate will have the opportunity to innovate and truly make a huge impact to the business. We’re looking for a driven and experienced eCommerce Manager, with a proven history of success working in a nimble and highly collaborative environment.
Requirements
- Drive vision and integrated strategy with P&L ownership for growth marketing (new customer acquisition and retention) efforts across all touchpoints, including paid media (social, search, shopping, affiliate, etc.), SEO, retargeting, and lifecycle/retention marketing
- Accountable and responsible for managing KPIs including but not limited to:
- Growth: Traffic, ROAS, CPA, New Customers, CVR, AOV, UPO, and New Customer Revenue
- Retention: Email and SMS list size, Churn, LTV, OR, CTOR and Retention Revenue
- Lead the growth of the brand’s Amazon store including strategy, key initiatives, portfolio management and P&L all in partnership with the external agency partner
- Manage, develop and retain a talented two-person team utilizing best practices
- Establish financial spend and forecast models that enable optimal allocation for ecommerce ecosystem health and ROI positive management of media spend
- Manage and grow vendor relationships and develop integrated solutions across all performance marketing channels search, social, Google, affiliate, third-party networks, programmatic and Amazon
- Drive lifecycle/retention marketing efforts across e-mail and other retention tools (i.e. SMS, direct mail, customer service, etc.) to retain and re-engage customers
- Drive personalization efforts of lifecycle/retention communications in partnership with brand marketing and creative teams
- Lead cross functional projects to create and implement new experiences that meaningfully drive growth
Qualifications:
- Bachelors Degree in Marketing, Business or a related field
- 5+ years of demonstrated experience in growth marketing role at DTC + Amazon consumer (beauty) brand or performance marketing agency
- Built and executed with full P&L ownership and developed models and approaches for investment and measurement
- Proven ability to drive both top and bottom-line results
- Experience in holistic growth planning – research, forecasting, planning, execution and performance analysis
- Developed a company’s core paid channels, as well as all processes, policies and procedures
- Demonstrated proficiency with multiple channels of paid marketing – SEM, SEO, social, mobile, display, affiliate
- Understanding and demonstrated experience managing within the Amazon ecosystem and business
- Understanding of attribution with the ability to help lead multi-touch attribution modeling
- Strong analytics capabilities and a deep understanding of data analysis
- Proven ability to coach and grow talent and organizational capabilities
- The role will require a strong understanding and experience with the Amazon ecosystem with a track record of driving growth with Amazon
Compensation:
The base salary range represents the low and high end of Milani’s salary range for this position. Salaries will vary depending on factors including, but not limited to location, education, skills, experience. The base salary range for this role is $95,000.00 to $110,000.00.
EOE/M/F/Vet/Disability
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Holidays)
- Short Term & Long Term Disability
- Training & Development
- Family Leave