Job Description
Job Summary:
The Digital Marketing Specialist is responsible for supporting, designing and executing digital strategies for BDO. This role is responsible for web design execution and best practices, campaign support, user experience, search engine optimization (SEO), reporting and ongoing digital optimizations.
Job Duties:
- Participates in the strategy, development, implementation and ongoing administration of online marketing campaigns and programs
- Serves as an internal resource to marketing professionals, industry groups and business lines with regard to integration of online media and digital marketing programs
- Collaborates with national marketing leaders and IT department to develop and implement marketing strategies and programs across online media to create and maximize a seamless experience for end users
- Collaborates with external agencies, including but not limited to advertising and public relations agencies, in developing online programs and creating specific deliverables
- Defines, creates, tailors and leverages content across online platforms (web, email marketing, social media, etc.)
- Supports administration of content management system (CMS) to execute online strategies, and serves as a key member of CMS project team
- Champions the BDO brand to ensure online marketing and communications reflect the firm’s messages, positioning and visual identity
- Web Site:
- Participates in all phases of web development, including planning, design, development and implementation of web site best practices
- Supports the design, development and content maintenance of external web site(s) including BDO.com, mycareer.bdo.com, BDO industry blogs, alumni.bdo.com, BusinessForumsInternational.com, BDOCap.com and others as defined
- Assists with creation of digital marketing strategies
- Proactively updates web site(s), including content updates, imagery and SEO enhancements
- Creates appropriate and impactful content for web site(s) that is in line with BDO’s branding message
- Leverages existing and future CMS capabilities
- Considers needs of different end users (clients, prospects, referrals, media, prospective employees, etc.)
- Supports further integration of web sites for event and subscription management with customer relationship management (CRM),email marketing platforms and future marketing automation programs as defined
- Employs search engine optimization (SEO) best practices in content and web design
- Supports web analytics and SEO reporting
- Other duties as required
Qualifications, Knowledge, Skills and Abilities:
Education:
- Bachelor’s degree, required
- Major in Marketing, Communications, English, Journalism, Business Administration, preferred
Experience:
- Two (2) or more years of marketing or communications experience, required
- Experience with Web 2.0 and social media platforms including, but not limited to, Facebook, Twitter, YouTube, LinkedIn and Instagram, required
- Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred
- Experience with all phases of web site planning, design and development including best practices for web site design and programming, preferred
Software:
- Proficient in the use of Microsoft Office Suite, required
- Experience with CMS software and solutions (i.e. Kentico), Google Analytics, ExactTarget Email Marketing (or other ESP), Microsoft Dynamics CRM, preferred
- Experience with Photoshop, Illustrator, HTML, preferred
Other Knowledge, Skills & Abilities:
- Intermediate knowledge of production processes, internet and web-based materials
- Excellent verbal and written communication and presentation skills, with experience writing for online media
- Excellent project management and organizational skills
- Ability to work in a deadline-driven environment while handling multiple projects simultaneously
- Ability to manage processes and service providers (internal and external) to accomplish desired results
- Strong interpersonal and client service skills, with a consultative approach to working with marketing and client service professionals at all levels
- Capable of working with online metrics, analytics, tools and SEO
- Capacity to understand and communicate BDO business, marketplace and value proposition
- Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
- Basic knowledge of B2B marketing strategies and tactics, and their application in a professional services organization
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.
Range: $50,000 to $75,000
About Us
BDO delivers assurance, tax, digital technology solutions and financial advisory services to clients throughout the country and around the globe. We offer numerous industry-specific practices, world-class resources, and an unparalleled commitment to meeting our clients’ needs. We currently serve more than 400 publicly traded domestic and international clients.
- Unparalleled partner-involvement
- Deep industry knowledge and participation
- Geographic coverage across the U.S.
- Cohesive global network
- Focused capabilities across disciplines
BDO brings world-class resources and exceptional service to each and every one of our clients. BDO USA is a member of BDO International, the world’s fifth largest accounting network.
BDO offers a competitive Total Rewards package that encompass so much more than – “traditional benefits”. Our wide range of rewards and our employees’ ability to customize rewards to their individual needs are two of the reasons why BDO has been honored with so many workplace awards, including 100 Best Companies for Working Parents, Working Mother 100 Best Companies, Top Entry Level Employer, 2022 National Best & Brightest Companies to Work For and more.
Some examples of our Total Rewards offerings include:
- Competitive pay and eligibility for an annual performance bonus.
- A 401k plan plus an employer match
- Comprehensive, medical, dental, vision, FSA, and prescription insurance from day one
- Competitive Paid Time Off with daily accrual from day one of employment, plus paid holidays
- Paid Parental Leave
- Adoption Assistance
- Firm paid life insurance
- Wellness programs
- Additional offerings include BDO Flex, Group Legal insurance, Pet insurance and Long-Term Care Insurance
Above offerings may be subject to eligibility requirements.
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