Job Description
At RH, we believe deeply that the “right” people are our greatest asset. We value people with high energy, who possess the ability to energize others. People who are smart, creative and have a point of view. People who see the answer in every problem, versus those who see the problem in every answer. People who are driven, determined and won’t take “no” for an answer. We value team players, people who are more concerned with what’s right, rather than who’s right.
As an Email Marketing Associate, you are deeply involved in the daily activities surrounding email marketing, a key method for engaging with and inspiring our customers. You will remove obstacles for the teams involved, provide support to the Email Marketing Director, and will play an integral role in continuing to build a best-in-class digital experience through our email marketing channel. You will also partner within the team on additional marketing support. The Email Marketing Associate is expected to be an innovator with an entrepreneurial spirit and a passion for email marketing.
RESPONSIBILITIES
Live Our Values: People, Quality, Service and Innovation
Manage end-to-end development and execution of email campaigns
QA all versions of each email campaign to ensure accurate execution of links, targeting, and deployment rules
Assist with A/B and campaign testing, as needed
Analyze email campaign results, including audience, promotions, messaging, creative, deliverability, open rates, click through rates and conversion
Partner with internal and external teams to ensure emails are executed flawlessly
Assist Email Marketing Director in weekly, monthly and ad-hoc email reports on results and provide insights and recommendations
Apply best practices in email development, compliance, and accessibility
Proactively work with the team to improve processes for greater efficiency
Partner with VP and Director of Web Merchandising on additional marketing responsibilities, including tagging of our digital catalog presentation
REQUIREMENTS
Ability to succeed in ambiguous situations and collaborate successfully with engineering teams
Excellent project and time management skills in a high-energy, fast paced environment
Sense of urgency and passion with natural resourcefulness and a positive attitude
Excellent verbal and written communication skills combined with the ability to communicate effectively and persuasively at all levels of the organization
Committed to providing excellent customer service
Flexibility with work hours is required
Strong knowledge of computers including Mac Operating Systems, Adobe Creative Suite, Google Applications, and project management tools and experience with email metrics and analytics tools
Hands-on experience designing and implementing campaigns through an enterprise ESP (Sales Marketing Cloud preferred).
Proven experience in email marketing best practices and spam regulations
2-4 years of experience in digital marketing
About Us
RH is an equal opportunity employer and does not discriminate against any applicant on the basis of race, color, religion, national origin, gender, marital status, age, disability, sexual orientation, military/veteran status, or any other status protected by federal or state law or local ordinance.
At RH, we are committed to promoting pay equity. Rate of pay is determined based on each individual’s experience, qualifications, and the geographic location of the role.