Job Description:
NEW JOB DESCRIPTION
Job title: Event Associate Director, Connection Leader
Type: Full Time
Who reports into: Events Director, Client Success
Where is it located? New York
Company overview:
The Client Success Group is a team of post-sales experts who work with Wall Street Journal
Barron’s Group advertising and events clients to ensure smooth and successful execution of our
multifaceted programs. The Client Success team is the engine that drives WSJ BG’s work with
momentum, efficiency and professionalism. Sitting at the nexus between clients, sales and
execution, the team will be experts at synthesizing client and internal intelligence to successfully
deliver high performing programs and events.
Role Overview:
Reporting to the Events Director, Client Success, the Associate Director, Connection leader be
responsible for fostering networking consultation and onsite facilitation for select, presenting event
sponsors across Dow Jones’ custom and flagship events. The associate director will work closely
with the Director and VP on managing sponsor networking strategies and evolving the sponsor
offering to ultimately deliver against event KPIs.
The ideal Connection Leader candidate is poised and articulate, highly organized, an excellent
multitasker, a skilled client communicator, solution oriented, and collaborative.
Responsibilities:
• Serve as the WSJ BG event sponsorship connection leader, embedded in the Event Activation
team, working cross functionally to advise clients on achieving successful business connections.
• Work cross functionally to design, activate, and iterate on embedded networking moments at
newsled Live Journalism events.
• Build credibility and trust in the value of events for sponsorship executives, leading to valuable
conversations, and time tested renewing partnerships.
• Investigate and iterate data sources to be leveraged to create a well informed event dossier,
identifying business relevant information and capturing internal DJ knowledge to share with
clients
• Facilitate and advise clients pre-event in the form of consultatory meetings, honing their sales
side positioning for the specific event audience and/or topic matter.
• Develop pre-event dossiers to educate event sponsors on attendee job and company profile.
• Responsible for working closely with Event Marketing and MMS leadership teams to ensure that
high value registrations are converted to general event attendees and networking session
participants.
• Attend events, supporting onsite networking facilitation in conjunction with DJ leaders and
executives.
• Support and optimize onsite technological capabilities to ensure successful sponsor networking
across presenting, supporting, and contributing sponsorships
• Research and identify technologies and tools to facilitate interaction between attendees and
sponsors for both virtual and in person events
• Nurtures post-event conversations, developing high quality communications on the behalf of
sponsors.
• Build deep trusted relationships/partnerships with sponsorship decision-makers and make sure
they achieve their lead generation goals
Qualifications:
• You will need to demonstrate brand passion, business acumen, commercial awareness, with the
ability to build excellent stakeholder relationships
• Have brilliant writing, communication and influencing skills
• 7+ years’ experience working across all marketing disciplines as well as extensive passion for
sponsorship marketing and events
• Entrepreneurial attitude, proactive and tenacity to always look for better ways
• Demonstrate strategic ability and commercial thinking, balanced with a can-do, roll your sleeves
up attitude
• Insight driven, making decisions rooted in customer benefit and commercial understanding
Dow Jones, Making Careers Newsworthy – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line.
Business Area: MEDIA SALES
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $65,000 – $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 38116