Description
POSITION SUMMARY:
The purpose of this position is to align strategically both regionally and globally the visual merchandising and store design directive for the Estee Lauder Brand in all Travel Retail environments worldwide. This position will report to the Senior Vice President of Store Design & Visual Merchandising Travel Retail Worldwide. #ELCTravelRetail
KEY RESPONSIBILITIES:
- Develop and maintain a set of merchandising and store design guidelines to the highest possible standards across all distribution and in conjunction with the TR store design guidelines
- Meet with the Brand Visual Merchandising and Store Design team partners in New York to understand the goals and objectives of existing and future merchandising projects
- Develop strategies to support these initiatives for instore execution
- Work closely with the Estee Lauder Global Store Designers to understand store planning, and provide insight to help build new stores based from a VM/SD point of view
- Maintain consistently high visual standards throughout all environments through training, workshops and regular visits to all markets
- Alignment between VM/SD and NY TR global brand marketing to ensure assortment fits globally, regionally and in small, medium and large formats
- Write, prototype & develop merchandising training modules
- Initiate and develop tools to aid markets with keeping up to date with new collateral launches and new merchandising and store design guidelines
- Manage the new Open Service Drawer system ACS – including updates for new products, components, changes and line-up changes by region in collaboration with the Brand and IMD;
- Manage the existing GPS Skincare Open Sell System including updates for new products, components, changes and lineup changes by region
- Continue to design, develop and update with the Brand and Regions the GPS communication bands including any necessary copy changes and translations to relevant markets and travel corridors
- Adapt with the Estee Lauder Brand the Global lightbox guidelines for all in store activity, including JC Decaux airport advertising, banners and relevant collateral as well as on counter lightboxes
- Partner with Estee Lauder marketing to identify regional needs & feedback recommendations to New York to ensure that regional needs are realized for signage, production, displayer needs, visualization and bulletin information
- Maintain and develop the I.W.D planogram software in collaboration with the New York office and Regional Teams
- Continually seek to streamline the visual merchandising guidelines and IWD planograms for ongoing TR needs
- Develop, in conjunction with Global Store Design, all TR on counter merchandisers, communication and navigation;
- Ensure that all aspects of merchandising are consistent and representative of the Estee Lauder Brand throughout all TR environments
- Develop a team of regional VM/SD executives to enthuse, guide and train.
STORE DESIGN SPECIFICS
- Develop designs of complete and complex Estee Lauder TR environments, individual branded environments. New counters and refurbishment of existing installations as well as design projects requested by TR Senior Management
- Work closely with Digital Consumer Marketing to help create Multi Media and other in store activity and animation
- To drive the highest design standard by discovering developing and implementing new and innovative materials processes and finishes across all brands and environments
- This person must have the ability to lead multiple global projects simultaneously in a fast-paced environment including creation of work place plans and budgets, management of timelines and milestones, and building a culture of accountability for him/ herself and the TR Creative teams in the three regions
- Work across all three regions to ensure global brand alignment and consistency at point of sale
Qualifications:
QUALIFICATIONS:
- Ideal experiences include: 10+ years experience in a wide range of merchandising and open service processes (with budgetary and product parameters); experience in handling complex design projects from concept generation through implementation, preferably geared towards retail design.
- Bachelors degree required
- Drafting and structural techniques, engineering, Drawing, CAD/ graphics, and reading of comprehensive shop drawings
- Effective multi-tasker who can manage projects from conception through production in a fast paced changing environment.
- Provide design inspiration and technical guidance to the teams by “getting into the field to show and do”-Ability to communicate effectively and work with multi-cultures. VM products need to appeal to multi-cultural traveling consumers. Ability to learn the TR business and how VM is a critical component.
- Must travel and work in store during installations-international travel required. Solid understanding of print techniques and can show a portfolio of highly polished production work.
- Other skills: Outstanding design vision/ sensibility, aesthetics and form, sketching; the ability to inspire and work with others; team player who leads by example, outstanding communication and presentation skills to provide clear guidelines and examples to field and teams, excellent writing, organization skills with attention to detail; materials and manufacturing knowledge; strong follow-up skills and time management; planogramming knowledge is also key.
- The anticipated base salary range for this position is $149,500- $257,000. Exact salary depends on several
factors such as experience, skills, education, and budget. Salary range may vary based on
geographic location. In addition to base salary, this position is eligible for participation in a
highly competitive bonus program with possibility for overachievement based on performance
and company results as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees,
including health insurance coverage, wellness and family support programs, life and disability
insurance, retirement savings plans, paid leave programs, education-related programs, paid
holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid
for by the company.