Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.
The Role:
- Develop and mature the pre-launch, reveal, and launch plan for the Lucid Gravity with associated Marketing and Sales leadership and subject matter experts from critical stakeholder functions.
- Coordinates all international reveal activations through start of sale in order to guarantee consistency and alignment with the Brand Positioning.
- Own the timeline for key deliverables to support the pre-launch, reveal, and launch of the Lucid Gravity, including:
- 1)The Communication of the Plan and the supporting elements, interdependencies, and associated lead times required to keep the plan on track.
- 2)The associated alignment and coordination meetings, communications, and relationships with lead supports of the Plan, holding them accountable to quality and timing KPIs
- 3)The associated reporting mechanisms to track and ensure Leadership commitment, alignment, and concurrence to the progress and key milestones.
- Briefs, unites, and aligns all internal supporting functions and agency partners with the business and brand goals, needs, and requirements to reach those desired goals to inspire and guide work to the plan.
- Maintain familiarity and analysis of competitive launch activity, timing and implications, and explores new opportunities based on them.
- Works closely with the CRM team to develop a compelling communication plan for reservations and orders holders
Skills:
- Builds and maintains productive working relationships within company functions, subsidiaries and agencies
- Working knowledge of the Marketing mix, including Digital, Social, Experiential, Mass, Brand/Media Partnerships and Studios.
- Mastery of Company internal and external communications channels and the optimal use and confidentiality of each.
- Superior written and presentation skills.
- Will have deep knowledge of the new products cadence, their customers, and the unique selling propositions that will connect with each audience.
Experience:
- At least 8 years of experience in Marketing or Product Planning
- Automotive launch experience highly preferred.
Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.
• California (Bay Area) – $96,000-$132,000
Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)
Lucid maintains your privacy according to its Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.
At Lucid, we don’t just welcome diversity – we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
Notice regarding COVID-19 protocols
At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus all new Lucid employees, whose job will be based in the United States may or may not be required to provide original documentation confirming status as having received the prescribed inoculation (doses). Vaccination requirements are dependent upon location and position, please refer to the job description for more details.
Individuals in positions requiring vaccinations may seek a medical and/or religious exemption from this requirement and may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.