Company Description
Publicis New York is a full-service communications agency with a focus on creating culturally relevant consumer platforms in broadcast, digital advertising, web development, social, CRM and experiential channels. Our healthcare team has over twenty years of growing leading healthcare brands across a broad range of categories including vaccines, immunology, women’s health, food/nutrition and oncology. We have a passion for uncovering the cultural opportunity for every health brand and we bring insights from our diverse client roster, including P&G, Citi, Walmart, Nestle, Abbott, L’Oreal, T-Mobile, to our health brands.
As part of the Publicis agency network, we strive to “Lead the Change” for our client’s businesses and be their preferred creative partners in their marketing transformations. We believe that change has become the defining characteristic in today’s business environment. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose. You have to lead the change, if you don’t want to be led by change. Are you ready to lead the change?
Job Description
- Lead and execute long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector
- Know, like the back of your hand, all aspects of the brand including trials, studies and patient profiles
- Build strong relationships with Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial and clinical knowledge for the brand
- Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives
- Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns
- Present to, build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams
- Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content
- Write, reference and annotate copy in preparation for medical/legal review in a deadline-focused environment
- See copy decks and manuscripts through development and to launch (in partnership with Editorial)
- Deliver fluent knowledge of interactive capabilities, content development and editorial flow
- Develop original content for new projects, and collaborate with Medical Director when needed
- Help mentor more Junior Copy Writers, developing their ability to produce quality work
Qualifications
Skills
- Ability to recognize strong creative ideas and see them through to completion.
- Ability to sell ideas to other members of the creative team and to clients.
- In-depth knowledge of pharmaceutical/healthcare marketing.
- Ability to thrive under pressure in a fast-paced environment.
- Ability to meet deadlines for multiple projects simultaneously.
Requirements:
- A strong copy portfolio and unique voice.
- Track record as a creative problem solver with a knack for fresh ideas and a new perspective.
- At least 10 years’ web copywriting experience, including work in pharma/healthcare.
- MUST have HCP writing experience
- Experience with writing consumer-focused and healthcare professional focused content.
- Bachelor’s degree.
Additional Information
Compensation Range: $73,500 – $123,500This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off
All your information will be kept confidential according to EEO guidelines.