Want to change the way people watch TV? Help create the future of digital entertainment with Amazon. Prime Video is seeking an experienced marketing manager to help drive subscriber acquisition, engagement, and retention for Prime Video Channels, the service that lets Prime members add subscriptions like Max, Paramount+, MGM+, STARZ, and more, all with no cable subscription necessary. The Prime Video team comprises individuals who are all obsessively focused on one mission: to give consumers the world’s best-in-class digital video customer experience. Prime Video delivers an entertainment destination unlike any other-fast, reliable, personal, effortless, and delightful.
We are searching for an In-App Marketing Manager focused on the customer experience (CX) within the PV Storefront. The person in this role will become our team’s on-site marketing expert, responsible for delivering a best-in-class customer experience. They will design and implement marketing campaigns for Prime Video Channels content with an eye toward targeting, messaging, and segmentation to increase engagement rates across our customer base. The In-App Marketing Manager will also build the business cases to influence product roadmaps and features in partnership with the product and technical teams. This role works closely with internal teams and across multiple functional areas including product management, product marketing, brand, vendor management, design and marketing.
The ideal candidate will have sharp instincts for compelling merchandising and promotions, aptitude for data analysis, and a passion for continuous improvement through testing. Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working autonomously in a deadline-driven work environment. If you are excited about delivering world-class entertainment experiences to our customers, this is the job for you.
Key job responsibilities
Responsibilities will include:
• Influencing overall product roadmaps and working closely with engineering to test and launch new features
• Crafting and executing promotional events and bespoke content launches in partnership with marketing and content acquisition teams
• Identifying opportunities for content efficiency and automation and working cross-functionally to implement them
• Contributing to the development and testing of new customer-facing product features
• Campaign/Content ownership of multiple series and movie launches, partnering closely with cross-functional marketing managers and launch leads to deliver results
• Creating, scheduling and QAing individual content campaigns to the Prime Video homepages across website, living room devices and mobile devices, including regular new content launches and seasonal promotional campaigns
• Optimizing storefront content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
• Analyzing data to identify customer segmentation strategies to utilize when launching promotions on our storefront or when informing algorithms to automate and scale our efforts
• Developing and standardizing storefront measurement and reporting to enable more data driven decision making quickly
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA
BASIC QUALIFICATIONS
– 4+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
– Experience owning and driving large-scale cross-functional programs
– Experience presenting ideas to various levels of an organization to gain support for initiatives
– Experience in audience segmentation and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $87,300/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.