Johnson & Johnson Innovation is recruiting an experienced professional to lead the strategic marketing efforts for BLUE KNIGHT™, a joint initiative between Johnson & Johnson Innovation – JLABS and the Biomedical Advanced Research and Development Authority (BARDA), within the US Department of Health and Human Services.
Blue Knight was launched in 2020 and aims to stimulate the innovation and incubation of science and technologies that may improve health security and response by supporting companies developing multi-use technologies.
The BARDA Alliance Innovation Activation Manager will be responsible for developing the strategic engagement plan to drive strategic sourcing; enhancing the brand, reputation, and awareness of Blue Knight; and developing a data-driven approach for strategic decision making. This individual will be a core member of the Blue Knight team and the role will drive the strategic objectives of the initiative.
The role includes the potential for high-level interaction across Company and with BARDA, as well as engagement with early-stage companies, potential collaborators, external vendors and partners, and potentially others. This position is externally funded and contingent upon the funding associated with the respective program.
The Innovation Activation Manager will work in partnership with JLABS site teams to develop a cohesive and integrated strategy. The manager will possess strong strategic planning and project management skills (position requires 40% strategy, 50% project management, 10% administrative work) to execute projects under the leader’s remit.
Responsibilities:
- Lead the development and implementation of the Blue Knight strategic engagement plan to support business targets, including setting specific marketing strategy, goals, objectives and plans for Blue Knight
- Serve as a trusted business advisor and subject matter expert to the BARDA Alliance Director.
- Utilize data to generate insights and drive the continued iteration and insights for a data-driven strategy.
- Generate innovative ideas to promote our brand, our mission, our ecosystem, and our portfolio of companies, including digital campaigns, external engagements, programming, sponsorships, and symposiums.
- Operationalize plans including metrics generation, data analysis, market insights and budget management.
- Report and socialize key findings with the teams, translating results into clear, concise presentations and written reports.
- Lead and leverage presence at regional conferences (sponsorship, speaking engagements, event planning, advertisements, booth, speakers, etc.).
- Lead the annual Blue Knight Symposium.
- Use customer feedback to improve performance of Blue Knight.
- Coordinate and manage high visibility visits both internal and external.
- Responsible for growing brand awareness.
- As needed, identify new as well as scale marketing systems and processes for growth (e.g., contact database, email marketing, event management, digital analytics, and online community management).
- Support corporate identity through internal and external work (electronic and hardcopy newsletters, portal, external websites, external brochures, presentations, social media channels, SOPs, etc.).
- Support regional marketing workstreams.
- Accountable for Blue Knight activation budget and responsible for forecasting and monthly/quarterly/yearend reporting.
- Manage internal and external communications channels for Blue Knight and for integrating Blue Knight content into other communications channels.
- Support the BARDA Alliance Director with ad hoc requests and administrative responsibilities as needed.
- Support management of the external engagement budget, including assistance submitting new work requests via the eMarketplace system, coordinating contracts, generating POs, Healthcare Compliance, monitoring expenses and tracking budgets.
Qualifications
Qualifications
- A minimum of a bachelor’s degree in marketing, Communications, Business, or a related discipline is required.
- A proven performer with a minimum of 7-10 years of brand/product marketing and events experience is required.
- Experience developing program content and advertising is required.
- Analytical skills are required.
- Experience in budget forecasting and planning is required.
- Exceptional writing skills are required.
- E-Marketing, social media, and digital marketing experience required.
- Experience in using digital systems for content marketing, event management tools and online tools are required.
- Good people skills, able to influence management and work cross-functionally in a matrixed environment.
- Strong organization skills with ability to prioritize.
- Strong personal leadership skills.
- Must be able to organize work towards deadlines and priorities on a daily basis.
- Customer service oriented.
- Demonstrates inclusive leadership.
- Team leadership and management experience is preferred.
- Experience within a healthcare setting or industry association is preferred.
- Experience in strategy development and management of social media is preferred.
- Experience working with and managing vendors, consultants, and budgets is preferred.
- Experience managing events/symposia for at least 500 in-person attendees.
- This position may require occasional travel.
- Experience working with US federal funding and with US government stakeholders is preferred.
The anticipated base pay range for this position is $113,000 to $195,000.
Johnson & Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.