Company Description
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading non-profit organizations have partnered with Merkle to maximize the value of their customer portfolios. Our heritage in data, technology, and analytics forms the foundation for our unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network.
Job Description
Join us on our Customer Analytics team! As the Lead Marketing Analyst, you will be the go-to resource for client communications regarding expected performance for the marketing programs. You will analyze customer behavioral and demographic metrics to create segmentations, profiles, and personas for more targeted marketing strategy. You will use in-depth knowledge in quantitative database marketing and an understanding of business planning processes to develop forecasts and models for Email and Direct Mail marketing initiatives. This is a remote position, reporting to Senior Manager, Audience Analytics.
Main Responsibilities
- Perform analytics tasks, including:
- Data Analysis, Querying, and Data Mining
- Market Campaign/Test Analysis & Measurement
- Forecast and modeling using statistical methodology and client business rules
- Help determine quantitative methods for solving client issues
- Help present ideas and findings to future and existing clients
- Evaluation and improvement of internal tools and processes
- Anticipate project risk and constraints and work on solutions to address the risk/constraints
- Could blend into MI or Data Scientist responsibilities
- Explain/present forecast and model results to clients
- Summarize key findings/insights; Make applicable recommendations; and develop new analytical solutions to solve challenging business problems.
Qualifications
- Bachelor’s Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field
- 5+ years of experience in quantitative marketing arena, in database marketing
- 2+ years experience in marketing campaign test analysis and measurement with DM and email campaigns
- Experience with SQL and Tableau required
- Experience working within a GCP (Google Cloud Platform) environment
- Have core database marketing knowledge such as understanding of client data, relational database concepts, and direct marketing concepts
- Experiences with applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, experimental and design, etc. to solve business problems
- Have core analytical competencies such as ability to create an analytical problem; QC data and results
Additional Information
The anticipated salary range for this position is $78,000-$126,500. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/
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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.