Salary: $97,768.84 – $117,689.52 Annually
Location : Walnut Creek, CA
Job Type: Full-Time
Job Number: 23-60
Department: Arts & Recreation
Opening Date: 08/04/2023
Closing Date: 9/4/2023 11:59 PM Pacific
Bargaining Unit: 300
Position Description
Are you an experienced arts marketer with a data-driven approach? Do you thrive on building systems to achieve complex strategies? Are you passionate about the arts? Do you enjoy working in a hybrid remote work environment? If so, the City of Walnut Creek’s Arts + Recreation Department is seeking a qualified Marketing Supervisor at the Lesher Center for the Arts.
Regional Government Services (RGS) and its staff are conducting the recruitment on behalf of City of Walnut Creek.
THE POSITION
The City is looking for an experienced and collaborative Marketing Supervisor to work closely with the artistic leadership and General Manager of the Lesher Center to develop and enact strategic, holistic marketing initiatives for the Center’s resident programming. This position will lead the marketing efforts for Bedford Gallery, Center Repertory Company (Center REP) and Lesher Center Presents programming, including communications to ticket buyers, donors, and the general public. This position is classified as a Program Supervisor, serves as member of the leadership staff at the Lesher Center, and reports to the General Manager.
The Marketing Supervisor oversees all facets of marketing, promotions, public relations, media buying, and communication activities for the Lesher Center and its resident programs (Bedford Gallery, Center REP, and Lesher Center Presents); develops, implements, and oversees strategies, partnerships, and tactics focused on increasing attendance for all programs, driving earned revenue, and expanding engagement; oversees institutional branding efforts and drives broader awareness and support for the organization; leads a team of part-time staff to plan and implement marketing and communications campaigns, including research, creative development, execution, analysis, course correction, and review.
Some of the top organizational priorities for the incoming Marketing Supervisor include developing and setting strategy in line with the organization’s vision, integrating promotions of all programming to highlight the depth of activity, and using data and software tools to drive marketing decisions.
OUR ORGANIZATIONThe Lesher Center for the Arts, which includes three theater spaces, is home to Bedford Gallery, Center Repertory Company, the Lesher Center Presents Headliners series, and upwards of ninety event producers who rent the space each year. Together these programs present more than 800 productions and events a year, including a curated selection of visual art exhibitions, which collectively attract more than 350,000 patrons.
The mission of the Lesher Center is to drive excellence, innovation, and diversity in the arts through performances, exhibitions, and educational programming that establish the Lesher Center as the artistic destination for everyone in Walnut Creek and the region.
The Lesher Center for the Arts, Bedford Gallery, and Center Repertory Company are programs of the City of Walnut Creek’s Arts + Recreation Department.
Representative Duties
Core Competencies
Attention to Detail – Guides the team to achieve thoroughness and accuracy when accomplishing tasks
Collaboration – Works well in cross-functional teams comprising members of various teams, departments, and agencies
Communication – Models interpersonal communication that invites participation and future dialogue
Creativity and Innovation – Applies original thinking in approach to job responsibilities and improving processes, methods, systems, and services
Customer Service – Continuously searches for ways to increase customer satisfaction
Initiative – Identifies and takes action to address problems and opportunities
Judgment – Makes decisions that are based on careful thought and input from others
Leadership – Understands formal and informal power and influence structure within the organization and successfully achieves positive, desired outcomes
Time Management and Organization – Manages and prioritizes both everyday responsibilities and high-level, longer- term objectives
The ideal candidate will:
- Be highly experienced in leading marketing and communications strategies for arts organizations that offer both performing and visual arts programming.
- Have a passion for and understanding of the way arts and culture adds to our quality of life.
- Have excellent people skills and ability to work in diverse environments.
- Be able to analyze financial data and draw sound conclusions and offer improvements.
- Be experienced in supervising a team in a dynamic environment.
- Have excellent verbal and written communication skills, use multiple channels to build transparency, and have writing capabilities to compose reports, correspondence, and marketing materials, and presentations.
- Be a self-starter, flexible, reliable, and detail oriented with high standards for work product.
- Have skill in a variety of office, design, and ticketing software.
Knowledge of:
- Marketing and communications strategies for visual and performing arts organizations
- Marketing and communications tools and their effective use, including digital media, social media, print media, email marketing, and public relations
- Proficiency with CRM systems, as well as knowledge of and interest in website analytics and ad serving tools
Skill in:
- Establishing and maintaining effective working relationships with others, including navigating complex relationships with valued partners, donors, and vendors
- Communicating effectively in English both orally and in writing
Ability to:
- Manage, mentor, and motivate staff, including the ability to inspire staff to accomplish common objectives
- Manage budgets, including allocating funds, tracking spends and delivering timely reports
- Analyze and adapt earned revenue strategies
- Set goals, budget, timelines, and supervise marketing campaigns, in collaboration with programming, ticketing, and the Lesher Center’s nonprofit partner Diablo Regional Arts Association
- Plan, prioritize, assign, supervise, and review the work of hourly staff
- Plan, develop and implement contracts with providers of specialized services such as graphic design
- Support the continued development of the Lesher Center’s diversity, equity, and inclusion effort
- Respond to numerous public inquiries and disseminate accurate information while maintaining a high level of customer service.
Qualifications Guidelines
QUALIFICATIONS
Any combination of experience and education that would provide the required knowledge and abilities is qualifying. A typical way to obtain the required knowledge and abilities would be:
- A bachelor’s degree from an accredited four-year college or university with major coursework in marketing, communications, journalism, public relations, liberal arts, business, theater production, or a related field And
- Requires a minimum of three years of communication, marketing, public information, or performing or visual arts administration. Preference will be given to candidates that have marketing experience with an arts association, performing or visual arts, or similar environment.
Special Requirements
Possession of, or ability to obtain prior to employment, a valid Class C California Driver’s License and a good driving record.
The employee’s work hours may vary in accordance with program needs and the employee may be required to respond to calls for assistance during off-duty hours.
Supplemental Information
The deadline to apply is September 4, 2023, before 11:59 PM PST.
Apply at:
Application – Qualified candidates are required to attach three pieces of marketing content that they were responsible for writing and creating that best illustrates their experience along with their application online. All materials must be complete and clearly indicate the candidate meets the minimum qualifications. All statements made on the application, resume, and supplemental materials are subject to verification. False statements may be cause for immediate disqualification, removal from eligibility list, or discharge from employment.
Remote Screen Interview Exam – Applicants possessing the most desirable qualifications will be invited to continue in the process and participate in a Remote Screen Interview Examination to evaluate training, experience, and other job-related qualifications for the position. The initial Remote Screen Interview will be conducted via a video conference platform and is tentatively scheduled for the week of September 11, 2023.
The City will tentatively hold interviews the week of September 18, 2023.
All applicants will be notified by email whether or not they are invited to participate further in the selection process. In addition, applicants can log on to their account and check their current status online.
Applicants considered for appointment will be subject to Department of Justice and FBI fingerprinting and a thorough background and criminal check.
As required by law, all public employees are designated as Disaster Service Workers. As such, all City of Walnut Creek employees may be called upon to assist in the event of fire, flood, earthquake, or other natural or man-made disaster.
Neither Regional Government Services nor the City of Walnut Creek are responsible for failure of internet forms or email in submitting your application.
Candidates who may require special assistance in any phase of the application or selection process should advise Regional Government Services by emailing .
The City of Walnut Creek is an Equal Opportunity Employer.
The City of Walnut Creek provides a generous benefit package to employees in the General Management Unit. A summary of key benefits is listed below. More information can be found on the benefit page of the City’s website and in the Memorandum of Understanding between the City of Walnut Creek and the General Management Unit.
Full-Time Employees:
Health Benefits – Choice of Kaiser or Blue Shield HMO or HDHP health insurance plans with generous City contribution.
Dental and Vision Plans – Family coverage fully paid by the City.
Life Insurance and Disability – Individual coverage fully paid by the City.
Retirement Program – CalPERS 2% at 60 retirement plan OR for new employees hired after 1/1/2013 the benefit formula applicable under AB340 California Public Employees’ Pension Reform Act of 2013 (PEPRA). Employee PERS contribution: 7% or contributions required under AB340 California Public Employees’ Pension Reform Act of 2013 (PEPRA).
401(a) Money Purchase Plan -City contribution of $2,600 annually and a mandatory employee contribution of $3,600 annually.
457 Deferred Compensation plan – Voluntary employee contributions
The City participates in the Medicare Program but does not participate in Social Security or the State Disability program.
Paid Leave and Holidays – General Leave accrues at the rate of 20 days the first year and progresses to 32 days at twenty-five years of service. There are twelve paid holidays per year. Employees may be granted up to 96 hours per year in Professional/Management Leave.
Dependent Care and Medical Spending Accounts – Available to eligible employees on a voluntary basis.
Additional Benefits – Career Development Allowance, Tuition Reimbursement Program, Employee Assistance Plan, Retirement Health Savings Account, Wellness Program, Commute Alternative Program, Vehicle Allowance (applicable only to certain managers) and others.
Part-Time Employees:
Health Benefits – Choice of Kaiser HMO or Blue Shield HMO health insurance plans with a generous City contribution (prorated for part-time employees).
Retirement Program – CalPERS 2% at 60 retirement plan OR for new employees hired after 1/1/2013 the benefit formula applicable under AB340 California Public Employees’ Pension Reform Act of 2013 (PEPRA). Employee contribution: 7%*.
* or contributions required under AB340 California Public Employees’ Pension Reform Act of 2013 (PEPRA)
401(a) Money Purchase Plan with prorated City contribution. Voluntary 457 Deferred Compensation plan is available. The City participates in the Medicare Program but does not participate in Social Security or the State Disability program.
Paid Leave and Holidays – Prorated for part-time employees.
Dependent Care and Medical Spending Accounts – Available to eligible employees on a voluntary basis.
Additional Benefits – Career Development Allowance, Employee Assistance Plan, Wellness Program, Commute Alternative Program and others.
01
Did you attach the required three pieces of marketing content that you were responsible for writing and creating that best illustrates your experience?
- Yes
02
In addition to the application details, answers to the supplemental questions will be used to determine qualifications for this position. All experience referenced in your answers must also be included in the “Work Experience” section of the application. Please answer as thoroughly as possible and do not type “see resume” in lieu of answering any required questions. By indicating “Yes” below, you are acknowledging receipt of this information.
- Yes
03
Please indicate the highest level of education you have completed.
- High School Diploma or GED
- Some college coursework completed
- Associate’s Degree
- Bachelor’s Degree
- Master’s Degree or Higher
04
If you indicated you have earned a degree in the question above, please indicate your degree major. If you did not earn a degree, please type NA.
05
How many years of professional marketing experience do you have with an arts association, performing or visual arts, or similar environment?
- I have no experience in this area
- At least 6 months but less than 1 year
- At least 1 year but less than 2 years
- At least 2 years but less than 3 years
- At least 3 years but less than 4 years
- At least 4 years but less than 5 years
- At least 5 years but less than 6 years
- 6 or more years
06
How many years of professional experience do you have with communication programs for an arts association, performing or visual arts, or similar environment?
- I have no experience in this area
- At least 6 months but less than 1 year
- At least 1 year but less than 2 years
- At least 2 years but less than 3 years
- At least 3 years but less than 4 years
- At least 4 years but less than 5 years
- At least 5 years but less than 6 years
- 6 or more years
07
How many years of professional experience do you have analyzing data from ticketing systems?
- I have no experience in this area
- At least 6 months but less than 1 year
- At least 1 year but less than 2 years
- At least 2 years but less than 3 years
- At least 3 years but less than 4 years
- At least 4 years but less than 5 years
- At least 5 years but less than 6 years
- 6 or more years
08
How many years of professional experience do you have supervising staff performing marketing, communications, and graphic design work?
- I have no experience in this area
- At least 6 months but less than 1 year
- At least 1 year but less than 2 years
- At least 2 years but less than 3 years
- At least 3 years but less than 4 years
- At least 4 years but less than 5 years
- At least 5 years but less than 6 years
- 6 or more years
Required Question