Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation fintech company using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The team
You will be joining the SoFi Borrow Group’s Lifecycle Marketing Team. We’re a high-impact, high-visibility, values-driven group, and we sit at the heart of it all. While this role requires durability, our team’s consistent success comes from valuing people. As such, you can count on leadership to focus on and invest in your needs and growth.
The role
You will be a lifecycle marketing campaign strategist for one of our four Borrow product verticals: Personal Loans.
The Personal Loans Lifecycle Marketing Program consists of:
- campaign-driven work; and
- evergreen nurture program development and iteration
>> this role will focus almost exclusively on the campaign-driven work
KPIs for the program span the full range of the user lifecycle:
- Demand Generation, Acquisition, Activation, Onboarding, Engagement, Retention and Cross-sell
- >> this role will focus almost exclusively on Demand Generation and Acquisition
You will be one of 5 who report to the Head of Lifecycle Marketing Strategy for Personal Loans.
Our ideal candidate for this role is an individual:
- who has proven expertise in the lifecycle marketing function (in tech)
- whose career priority is to develop a strategic and data-driven mindset while developing and managing a diverse portfolio of lifecycle marketing campaigns
What you’ll do:
- Set and deliver against OKRs through lifecycle marketing campaigns and programs leveraging:
- outbound channels: email, push notifications, SMS
- ad spaces behind the login wall: in-app messages, content cards, inline product ads
- Be accountable for and report on campaign performance with the Personal Loans Strategic Lead, Stakeholders and other Lifecycle Marketing Leadership
- Collaborate with:
- Lifecycle Marketing TechOps org (production/execution)
- cross-functional partners
- agency/vendor partners
- stakeholders
- Own the campaign strategy and plans that ladder up to the Personal Loans lifecycle strategy, while also continuously improving campaign performance through rigorous test-and-learn strategies
- Own and maintain the campaign deployment calendar in a fast-paced, iterative environment
- Establish an acquisition campaign strategy that improves business growth efficiency QoQ
- Write creative briefs for new creative concepts and drive through kickoff, stakeholder review and execution.
What you’ll need:
These special strengths are likely to ensure success and fulfillment in the role:
- Radical candor
- Thriving in ambiguity
- Owner mindset
- Collaborating with both confidence and curiosity
- Rigorous prioritization
- Concise, synthesized communication
- Bias for (data-driven) action
Additional background and experience:
- Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
- 4+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
- Proven success driving lifecycle marketing strategy–expertise in growth and cross-sell at scale.
- Strong analytical chops with experience using various testing methodologies.
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
Pay range: $67,200.00 – $126,000.00
Payment frequency: Annual
This role is also eligible for a bonus, equity and competitive benefits. More information about our employee benefits can be found in the link above.
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here – please navigate to our Internal Job Board in Greenhouse to apply to our open roles.