Director, Communications III

Unleash YOUR Potential With Us
As a next-generation public research institute, we are an inclusive community of thinkers, doers, creators, innovators, healers, and leaders striving to shape the future and solve the world’s most challenging problems. No matter what your role is, when you join Knight Nation, you’ll play an integral role in pushing us forward to become among the most impactful universities in the country. You’ll be met with opportunities to connect and collaborate with uniquely talented faculty, staff, and students across 13 colleges and multiple campuses and regional locations. That means greater challenges to tackle, more meaningful opportunities to grow, and rewarding experiences that go beyond a paycheck. We’re seeking qualified, motivated individuals who will help UCF fulfill its mission in unleashing the potential of every individual, enriching the human experience through inclusion, discovery, and innovation; and propelling broad-based prosperity for the many communities we serve.

Communications and Marketing – WUCF TV
WUCF FM & TV are an NPR-affiliated public radio station and a PBS-affiliated public television station, licensed to and located at the University of Central Florida.

We believe that attracting and retaining diverse staff is crucial to serving our community and fulfilling our mission to be Central Florida’s storytellers. As we continuously work to build a culture of belonging at WUCF; we encourage Black, Indigenous and people of color (BIPOC), LGBTQ+ individuals, women, people with disabilities, veterans, and multigenerational talents are highly encouraged to apply.

The Opportunity:
WUCF’s Director of Content provides strategic leadership to WUCF and the mission to serve as Central Florida Storytellers. The Director of Content is responsible for all local and national content across all broadcast, digital and various online platforms. This position leads the acquisition, curation, development, creation and evaluation of all content streams for WUCF TV & FM. This position oversees the content team responsible for the creation of local content including the production team, the content team and the education team.

The Director of Content works closely with the WUCF Strategy Team to ensure content aligns with our mission, expands our audiences, engages with our community and serves our education purpose.

Responsibilities:

  • Provides leadership for content strategy across all platforms, including: broadcast, website, social media, mobile, etc.
  • Supervises content, production and education services staff members.
  • Reports to and works closely with the Executive Director to determine content priorities and is responsible or implementing and reporting on progress, including Nielsen ratings and online engagement reports.
  • Directs content acquisition strategy and provides leadership for staff who execute those strategies.
  • Responsible for the research and analysis of data to monitor use and viewership, plus audience satisfaction to further grow viewers.
  • Provides leadership for the WUCF education team. Ensures that local production meets education standards and is distributed on various platforms.
  • Responsible for assuring all content adheres to editorial standards in coordination with Managing Producer and Broadcast Production Manager.

Minimum Qualifications:
Bachelor’s or Master’s degree and 10+ years of relevant experience, including 5+ years of leadership experience.

Preferred Qualifications:

  • Demonstrated interest and competency in technology and digital platforms are strongly preferred, as this position is very technologically inclined.
  • Strong analytical skills, understanding, and monitoring of analytics to drive business decisions.

Are Benefits Important to You?
Working at UCF has its perks! In addition to helping drive change and having a positive impact by supporting our students, staff, and faculty, UCF offers:

  • Benefit packages, including Medical, Dental, Vision, Life Insurance, Flexible Spending, and Employee Assistance Program
  • Paid time off, including annual and sick leave and paid holidays
  • Retirement savings options
  • Employee discounts, including tickets to many Orlando attractions
  • Education assistance
  • Flexible work environment
  • And more…For more benefits information, to go to the UCF Employee Benefits page click here .

Who Are We?
Founded in 1963 to fuel the region’s talent pipeline and support the growing U.S. space program, UCF is built to make a better future for our students and society. It’s one of the reasons U.S. News & World Report ranks UCF among the nation’s top 20 most innovative colleges, while Forbes, Kiplinger, and The Princeton Review rank us a best-value university. UCF is one of 14 universities nationwide designated as both a Hispanic-Serving Institution and a Research 1 university. With 13 colleges, including a fully accredited College of Medicine, UCF offers more than 220-degree programs between its main campus, downtown campus, hospitality campus, academic health sciences campus, and 11 UCF Connect centers located throughout the region. In addition, UCF extends its reach to communities in and beyond Central Florida by offering complete, online programs leading to bachelor’s degrees, master’s degrees, Ph.D.’s., certificates, and more.

Unless explicitly stated on the job posting, it is UCF’s expectation that an employee of UCF will reside in Florida as of the date the employment begins.

Preferred Qualifications
Technologically inclined, must demonstrate interest and competency in technology and digital platforms.

Strong analytical skills, understanding and monitoring of analytics to drive business decisions.

Department
Commmunications and Marketing – WUCF TV
Work Schedule
Monday – Friday 8:00AM – 5:00PM
Type of Appointment
Regular
Expected Salary
$104,664.00 to Negotiable
Equal Employment Opportunity Statement:
As an equal opportunity/affirmative action employer, UCF encourages all qualified applicants to apply, including women, veterans, individuals with disabilities, and members of traditionally underrepresented populations. UCF’s Equal Opportunity Statement can be viewed at http://www.oie.ucf.edu/documents/PresidentsStatement.pdf.

As a Florida public university, UCF makes all application materials and selection procedures available to the public upon request.

The University of Central Florida is proud to be a smoke-free campus and an E-Verify employer.

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