Job Description:Manager, Audience Monetization
Dow Jones is seeking a Manager of Audience Monetization to join our Performance Marketing team. In this role, you will be at the forefront of driving organic reach and audience growth for Dow Jones media properties, including The Wall Street Journal, Barron’s, and MarketWatch. Working collaboratively with teams across the organization, including Product, Advertising, Partnerships, and the Newsroom, you will identify and implement robust audience development strategies that align with our business objectives.
Responsibilities:
- Paywall Strategy: Develop and execute effective paywall strategies that strike a balance between audience access and revenue generation, driving the monetization of our media properties.
- Audience Test & Learn Program: Implement a structured test and learn approach to understand audience behavior, preferences, and optimize engagement and monetization efforts accordingly.
- Funnel Optimization: Analyze the user journey to identify and implement improvements throughout the audience funnel, from awareness to conversion, ensuring seamless user experiences.
- Advertising Partnerships: Establish and manage strategic partnerships with external organizations, platforms, and influencers to expand the reach and visibility of Dow Jones media properties. Negotiate partnerships that align with audience development goals and enhance brand positioning.
- Off-platform Subscription Strategy: Develop and execute strategies to promote off-platform subscription opportunities, tapping into new audiences and expanding our subscriber base.
- AB Testing Tools for Audience: Utilize AB testing tools and methodologies to experiment with audience engagement tactics and optimize conversion rates.
- First-party Data Strategy: Leverage first-party data to inform audience segmentation, personalized content experiences, and targeted marketing campaigns.
- Content Optimization and Distribution: Analyze audience insights and engagement metrics to optimize content distribution strategies and channels. Collaborate with the Newsroom and Product teams to develop and execute content strategies that resonate with target audiences.
- Performance Tracking and Reporting: Define and track key performance indicators (KPIs) to measure the success of audience monetization initiatives. Provide regular reporting and actionable insights to stakeholders, highlighting progress and recommending optimizations for improved results.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degree preferred.
- Minimum of 7 years of experience in audience development, digital marketing, or a related role within the media or publishing industry.
- Proven track record of driving audience growth, engagement, and monetization through strategic initiatives and partnerships.
- Strong understanding of digital marketing principles, content distribution strategies, and audience segmentation.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Experience working with cross-functional teams, including Product and Newsroom, to execute audience monetization strategies.
- Strong project management skills with the ability to manage multiple initiatives and stakeholders concurrently.
- Excellent communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.
- Knowledge of the media landscape, including emerging trends and platforms, is highly desirable.
- Passion for journalism, news, and staying informed about current events.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO – MARKETING
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $65,000 – $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 39333