Overview
As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world’s most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. This role will be on a highly visible team, fully dedicated to the success of our client, L’Oréal.
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
Position Overview
The Manager, Business Analytics will be responsible for delivering post-campaign learnings showing the impact of our audience-first strategies, as well as in-flight recommendations on optimization. The role will capture learnings that will inform audience and investment optimizations and support collaboration with other teams across Strategy, Planning, Investment and Measurement is key to deliver in this role.
Qualifications
- Thorough understanding of media measurement (e.g., impression, CPM, CPA, GRP, CPV etc.), business measurement (LTV, ROI, Effectiveness, etc.),
- Strong familiarity with statistical/data mining concepts and methods
- Experience working with measurement partners for brand lift, sales lift, MMM and MTA
- Experience with digital platforms (Google Campaign Manager, verification partners, DSPs, Google Analytics)
- Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution.
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
- Great collaboration skills
- Degree in Marketing, Economics, Business Analytics, Computer Science or related and 3 to 5 years of experience in advertising, marketing or consulting
- Knowledge of agency-side media campaign planning and activation
Responsibilities
- Contribute to the Measurement Framework on your account by identifying key metrics to measure media and business performance
- Extract and structure data from all relevant sources to create impactful and actionable insights to enable the creation of valuable insights for your client
- Build presentations that demonstrate superior ability to tell a story from the data and extract valuable and actionable insights to drive optimizations to client marketing investments
- Provide optimization recommendations to clients
Compensation Range: $50,000 – $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.