Job Description
Manager, Marketing
Requisition ID: R-01194647
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
Location/Division Specific Information
Digital Commerce
Location: Carlsbad, CA or Pittsburgh, PA
How will you make an impact?
Thermo Fisher is seeking a highly motivated individual to help drive our objectives to increase personalization and relevancy to each customer, using multiple data sets and marketing channels. The focus will be to apply Thermo Fisher’s Digital Marketing Technology Platform to drive audience acquisition, engagement and segmentation. This position will scale our capability to analytically draw upon customer data and build workflows that deliver the right message at the right time to the right audience in the right marketing channel. The ideal candidate will possess a combination of business and technical skills they will apply as part of a team to optimally meet the position’s objectives.
What will you do?
- Build targeted segments/audiences with online and offline data; first, second and third party data
- Develop audiences reaching contacts through multiple channels – email, social, 3rd party sites, partnerships, programmatic buying, etc.
- Optimize audience reach efficiency during campaigns to ensure value.
- Define, maintain and govern a portfolio of audience definitions including first and third party data for both prospecting and championing of audiences through the DMP tool and other relevant tools
- Develop standard processes for audiences sizing, characteristics and ability to apply demographic and behavioral data insights to audience segments
- Understands business objectives and translates requirements into campaign targeting / selection rules crafting highly effective audience flowcharts
- Define segmentation based on message content, offer, testing needs and determine data sources required to meet campaign requirements
- Partner with data scientists to develop and interpret targeted customer and prospect profiles applying statistical methodologies as well as models and segmentation schemes to develop practical recommendations
- Networks with divisional marketing teams to coordinate and orchestrate programs and avoid over- targeting and conflicting messaging.
- Continuously reviews selection, exclusion, and suppression logic to ensure accurate identification of target groups and test/holdout groups as applicable.
- Frequently evaluate opportunities to improve process flows
- Validate list selection logic, segmentation, offers and multifaceted output relating it back to the businesses
- Remain updated with the changing of data / sources / flows / customer touch-points
- Advocate for processes automation
- Other duties and responsibilities as assigned
How will you get here?
Education
- Bachelor’s Degree required
Experience
- 4+ years of experience with sophisticated segmentation tools
- Experience with Query language and Campaign Management Tools (Adobe Experience Platform, IBM Unica Campaign, Adobe Audience Manager, Databricks)
- Experience with in- market application of segmentation schemes, demographic data, and predictive modeling.
- Understanding of and experience with all audience development channels – email, social, 3rd party sites, partnerships, programmatic buying, etc.
- Experience using SQL, Spark, PowerBI (or equivalent) for data analysis
- Experience in business analysis, operations, or B2B service is a plus;
Knowledge, Skills, Abilities
- Adept at debugging and solving problems uncovered
- Grasps logic and QA usage of any external data files
- Collaborates across teams and constantly enrich knowledge of customer / product
- Digitally savvy, with outstanding analytical, quantitative, problem-solving, and critical thinking skills
- Maintains expertise in marketing and stays current on new developments through contacts with informative institutions, professional organizations, publications, and vendors.
- Strong ability to prioritize, analyze, interpret, and disseminate information.
- Computer literate with confirmed understanding of Microsoft Word, PowerPoint, Access.
- Ability to make decisions, prioritize and lead multiple projects in a fast- paced, multifaceted environment.
- Ability to handle details in a multi- tasked environment.
Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values – Integrity, Intensity, Innovation and Involvement – working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Accessibility/Disability Access
Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.
*This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.
Compensation and Benefits
The salary range estimated for this position based in California is $103,000.00-$140,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
- Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards