General information
Agency: UM
Function: Data & Analytics
Seniority Level: Manager
Employment Type: Full-Time
Location: New York, United States
Job Ref#: 14511
Description & Requirements
Position Summary
The Manager of Measurement & Analytics plays an integral role in leading insight generation and research consultation for the agency and advertiser client. This role is responsible for actively supporting development of research strategy and ad effectiveness measurement across client campaigns, informing in-flight optimizations, and building higher level learnings to inform future planning. This role is for a business partnership in which our clients are highly engaged, strategically minded, and reliant on our recommendations as to what will best serve their business. The development and delivery of data-based insights is critical to how they operate.
The role requires the ability to actively apply the agency’s proprietary ad effectiveness and measurement tools, as well as 3rd party vendor solutions, to determine the impact of advertising on the client’s business. The position also requires the ability to understand the strategic communications needs of client advertisers and align these needs to the day to day issues of media planning, buying, and especially performance measurement and media optimization.
Key Responsibilities
- Work with internal agency partners to understand client’s media strategy, design measurement approaches for cross-channel campaigns, work with internal and external partners to implement, track progress in-flight, lead reporting of performance to client.
- Act as a consultant to demonstrate tangible and practical ways to use, interpret and apply primary and secondary research, as well as UM’s proprietary tools in the areas of media channel selection, ad budget setting and ad effectiveness.
- Create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’.
- Collaborate with planning, investment, programmatic, search and social teams to drive broad-based measurement plans and solutions for executing the client’s media plans.
- Develop and maintain positive working relationships with client and media teams.
- Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs.
- Design and manage quantitative research studies on topics including brand lift, consumer behavior and the role of media, audience research and ad tracking studies.
- Regularly present measurement and findings to internal stakeholders and senior clients on areas such as ad performance and consumer targeting.
- Help provide POVs on key media, audience characteristics, suppliers, trends, methods and techniques.
Desired Skills & Experience
- Expertise around brand, advertising and media research.
- Refined client-facing skills with the ability to work well up and down the command chain within an agency organization.
- Experience with Brand Lift Surveying, Cross-Media Measurement Solutions, MRI/Simmons, comScore, Nielsen, Kantar.
- Knowledge of digital media reporting platforms such as DCM, DMP/ID-Based Marketing Platforms, DSP/SSPs, DoubleClick Search, Facebook, other digital reporting platforms is plus.
- Exceptional written, oral, and data visualization communication abilities as well as proactive and thoughtful management of agency client-group priorities.
- Strong analytic skills with, ideally, exposure to statistical modeling and analysis.
- Strong proficiency with Excel and PowerPoint.
- Bachelors degree required, 4+ years related experience in an analytical field.
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Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $90,000 to $110,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Minimum Salary
90,000
Maximum Salary
110,000
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
LinkedIn Recruiter Tag
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About Us
UM is a global media agency committed to Futureproofing our clients’ businesses. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with 3,500 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.
At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company, from work flexibility to career planning to regular talent reviews, and more. Our DNA, forUM, helps guide us in all that we do:
Fearless: We bring our authentic selves to work and put our whole selves into the work
Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do
Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible
Unified: We band together to accomplish what we could not otherwise do alone
Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world
We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM.