Innova Solutions is immediately hiring for a Manager of Marketing Data Analytics
Position type: Full-time
Duration: Permanent Role
Location: Redwood City, CA
What are the three most important qualifications?
• Report weekly/monthly/quarterly on the performance of marketing activities and respond to analytic requests, using platform analytic tools (such as Google Analytics & Ads, Facebook, LinkedIn, Twitter, Salesforce and Marketing Cloud), database queries (SQL, Snowflake), visualization tools (Tableau) and spreadsheets (Excel).
Position Description:
The Manager of Marketing Data Analytics is responsible for driving insight and business decisions from marketing and sales data. This role will report into the sales operations and analytics team but be a critical member of the global marketing team. They will be responsible for data integrity, business requirements definition, dashboard creation, monthly/quarterly reporting on all marketing programs, data analysis, and generation of insights that will help optimize allocation of marketing resources.
Responsibilities and Capabilities:
• Responsible for all marketing data from beginning to end; quality, analysis, and reporting.
• Report weekly/monthly/quarterly on the performance of marketing activities and respond to analytic requests, using platform analytic tools (such as Google Analytics & Ads, Facebook, LinkedIn, Twitter, Salesforce and Marketing Cloud), database queries (SQL, Snowflake), visualization tools (Tableau) and spreadsheets (Excel).
• Gather and document marketing business requirements and translate those requirements into functional/business and technical specifications and automate where possible.
• Establish framework for measuring all marketing activities against company goals.
• Provide direction to the marketing team to ensure best practices for processes and operational efficiency of data collection in execution.
• Modeling analyses, including multi-attribution, results to goals, projections, and forecasting.
• Provide strategic recommendations for future marketing efforts based on internal marketing data analysis and external macro factors.
• Evaluate overall marketing channel performance to inform quarterly and yearly marketing budgets.
• Advises other marketing functions (website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
• Analyzes A/B and Multi-variate tests and communicate results to the marketing team.
• Identify, manage, escalate and mitigate risks for a timely project delivery.
• Liaise with digital agency, internal IT, and CRM support team to ensure all data capture and reporting systems are optimized to provide consistent and reliable data.
Key Skills
• Expert hands-on skills in data analytics and statistical analysis
• Excellent analytical skills and a high degree of business acumen
• Strong organizational, communication and presentation skills
• Proven ability in handling concurrent projects with attention to detail and accuracy
• Ability to work with cross functional teams on data collection and analysis
The above statements are intended to describe the general nature and level of work being performed; they are not to be construed as an exhaustive list of all responsibilities for this position.
Requirements:
• Bachelor’s degree or master’s degree in a quantitative discipline.
• Minimum of 7+ years of work experience in marketing, statistical or data analysis (or academic
equivalent) preferably in med device or other healthcare vertical.
• Experience in advanced analytic and statistical techniques related to multivariate and A/B testing,
digital revenue attribution, customer segmentation, and marketing effectiveness.
• Expertise in Salesforce and Marketing Cloud data importing, cleaning/deduping, and ongoing data
management.
• Experience building and automating management level reporting.
• Mastery of the following analytical tools: modeling and reporting in Excel, Tableau/Data
Visualization, SQL.
• Experience with web analytics, web optimization, digital advertising, social media and data
management platforms.
- Proficiency in Microsoft Office Suite Preferred.
Qualified candidates should APPLY NOW for immediate consideration! Please hit APPLY to provide the required information, and we will be back in touch as soon as possible.
We are currently interviewing to fill this and other similar positions. If this role is not a fit for you, we do offer a referral bonus program for referrals that we successfully place with our clients, subject to program guidelines. ASK ME HOW.
Thank you!
Preeti Sehgal
EMAIL: preeti.sehgal@innovasolutions.com
PAY RANGE AND BENEFITS:
Salary: $145K
*Pay range offered to a successful candidate will be based on several factors, including the candidate’s education, work experience, work location, specific job duties, certifications, etc.
ABOUT INNOVA SOLUTIONS: Founded in 1998 and headquartered in Atlanta, Georgia, Innova Solutions employs approximately 50,000 professionals worldwide and reports an annual revenue approaching $3 Billion. Through our global delivery centers across North America, Asia, and Europe, we deliver strategic technology and business transformation solutions to our clients, enabling them to operate as leaders within their fields.
Recent Recognitions:
One of Largest IT Consulting Staffing firms in the USA – Recognized as #4 by Staffing Industry Analysts (SIA 2022)
ClearlyRated® Client Diamond Award Winner (2020)
One of the Largest Certified MBE Companies in the NMSDC Network (2022)
Advanced Tier Services partner with AWS and Gold with MS
Website: https://www.innovasolutions.com/
Innova Solutions is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. Innova Solutions is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment on the basis of race, color, religion or belief, national origin, citizenship, social or ethnic origin, sex, age, physical or mental disability, veteran status, marital status, domestic partner status, sexual orientation, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact us at hr@innovasolutions.com or (770) 493-5588. Please indicate the specifics of the assistance needed. Innova Solutions encourages all interested and qualified candidates to apply for employment opportunities. Innova Solutions (HireGenics/Volt) does not discriminate against applicants based on citizenship status, immigration status, or national origin, in accordance with 8 U.S.C. § 1324b.