The Manager of Marketing at the Asian Art Museum has an opportunity to make a major impact in expanding and diversifying audiences for an organization with a very special mission. We’re looking for a special someone who is simultaneously enthusiastic, flexible, creative, analytical, and kind to optimize our digital marketing, traditional marketing, and partnership marketing endeavors. In this role, you will be able to collaborate with partners across the organization and beyond to celebrate, promote, and help shape a brand composed of multiple “products” – from special exhibitions to conversations with world-renowned artists, to behind-the-scenes moments that capture the magic, power, and beauty of art from 6,000 years ago to today.
The Manager of Marketing will be responsible for the day-to-day development and implementation of marketing strategies and initiatives that drive revenue and attendance, expand audiences, and grow the museum’s brand. This position will work in collaboration with peers in various departments.
The Manager of Marketing regularly engages with colleagues, vendors, and promotional partners in a personable and respectful manner.
Located in the heart of San Francisco, the Asian Art Museum is home to one of the world’s finest collections of Asian art, boasting more than 18,000 inspiring artworks ranging from ancient jades and ceramics to contemporary video installations. Dynamic special exhibitions, cultural celebrations, and public programs for all ages provide rich art experiences that unlock the past and spark questions about the future.
ESSENTIAL FUNCTIONS
- Works closely with supervisor to develop marketing plans and initiatives, including defining integrated marketing strategies, designing media plans, creating content and materials, and developing appropriate partnerships and promotions.
- Partners in the selection and management of vendors and external partners.
- Ensures all marketing campaigns are delivered on time and within budget; and contributes to reports on campaign performance to internal and external stakeholders.
- Develops and implements various marketing strategies that achieve financial and attendance goals.
- Updates and implements post-visit surveys and other forms of audience research. Analyzes data to measure the effectiveness of the museum’s marketing efforts.
- In collaboration with supervisor, reviews and approves all print, digital, outdoor, and collateral for exhibitions, tourism, and general marketing.
- Develops and manages partnerships with the travel industry, professional associations, cultural organizations, and other entities that support the museum’s marketing goals and initiatives.
- Partners in the planning and management of the department’s annual budget. Serves on cross-departmental teams and represents the department at internal and external meetings and events.
- Supervises a digital marketing coordinator as well as volunteers and interns, providing direction, mentoring, and coaching.
- Maintains knowledge of digital marketing trends, best practices, regulatory changes, and new technologies.
- Establishes and nurtures strong working relationships with museum staff, colleagues from other institutions, consultants, and vendors.
- Performs other duties and projects as assigned.
QUALIFICATIONS
- B.A. degree plus five (5) years progressively responsible marketing experience with at least two (2) years supervisory experience. Previous advertising agency experience and/or experience with consumer brands a plus; or an equivalent combination of education, training, and experience.
- Experience with traditional and digital marketing best practices. Demonstrated ability to plan and execute marketing strategies and integrated marketing & communications campaigns.
- Experience developing and evaluating media plans and managing the production of marketing materials.
- Excellent project management, task prioritization, time and budget management, meeting facilitation, decision making, research and analytical skills.
- Strong relationship building skills.
- Outstanding written and oral communications skills.
- Self-motivated and goal-oriented team player with a positive and proactive attitude. Ability to inspire and coalesce varying points of view; provide and receive critical feedback.
- Communicates in a direct, honest, and mature manner. Demonstrates the utmost integrity.
- Ability to display good judgment; successfully juggle multiple priorities; maintain a sense of perspective and humor while working under pressure; detail-oriented while seeing the “big picture.”
- Ability to work both independently and collaboratively within a team and across departments.
- Sensitivity to and appreciation of cultural differences when communicating with culturally diverse audiences. Familiarity with Asian art and culture a plus.
- Familiarity with the San Francisco Bay Area cultural, destination, and entertainment market. Tourism marketing experience a plus.
WORKING CONDITIONS
- Standard museum, event, and office environment.
- Computer, tablet, and phone use.
Compensation: The Asian Art Museum is committed to practicing salary transparency. The minimum salary for this position is $77,000 and the maximum is $83,000. Salary is competitive and commensurate with experience. This opportunity includes a generous benefits package.
- Fully covered medical, dental and vision insurance for employee
- 12 paid holidays (2023)
- 15 days of vacation starting
- 12 days of sick leave
- Group retirement plan starting after one year of employment
OUR DIVERSITY, EQUITY, AND INCLUSION COMMITMENTS
At the Asian Art Museum, we are dedicated to ideating, building, and holding ourselves accountable for Diversity, Equity, Accessibility & Inclusion in everything we do. We strive to foster a culture of respect, belonging and inclusivity for all employees.
Our mission is to celebrate, preserve, and promote Asian and Asian American art and cultures for local and global audiences. We provide a dynamic forum for exchanging ideas, inviting collaboration, and fueling imagination to deepen understanding and empathy among people of all backgrounds.
Diversity of thought and experience is essential to our mission, and we are committed to recruiting, hiring, and retaining a diverse workforce. We encourage applicants from all backgrounds to apply.
WHAT’S NEXT?
Apply online at https://about.asianart.org/careers/. Ensuring a smooth and enjoyable candidate experience is critical for us. Application materials will be screened in relation to the criteria described. Candidates deemed to be the most highly qualified will be invited to participate in the interview process. Our interview process tends to take about 4 weeks to complete but may fluctuate depending on the role. Appointment is subject to completion of a thorough background check process.
Please note, all museum team members must be fully vaccinated against COVID-19 as a condition of employment (to be fully vaccinated, 14 days must have passed since the final dose of a two-shot vaccine, or a single dose of a one-shot vaccine was received) and provide proof, absent qualifying exemptions in accordance with applicable laws. Individuals receiving a conditional offer of employment from the museum will be provided a copy of the vaccination policy. For questions regarding this requirement, please e-mail: humanresourcesdepartment@asianart.org.
The Asian Art Museum is an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories (arrest and criminal histories) consistent with applicable federal, state, and local law.