About the Team
VIZIO’s Marketing team is seeking a Manager of Product Marketing to join an experienced team of skilled marketing professionals responsible for leading revenue growth, includin; device sales, mobile customer activation, mobile engagement, mobile retention, and mobile advertising sales. The successful candidate is a strategic, analytical, and results-oriented leader, with a high aptitude for technical project management; including the ability to define plans to accelerate customer acquisition and engagement through pipeline generation for all segments of the business. You will optimize existing channels and identify, as well as test, new areas to meet our customers where they are.
What You Will Do
- Partner with the Director of Product Marketing, developing a technical marketing strategy to establish and maintain an on-going consumer dialogue with VIZIO users along all touch points of the consumer journey, including the unboxing experience, on-screen, CRM tools, media, social, PR/Influencer, and brand events.
- Leverage all existing channels to drive increased product and content awareness, time on platform and ultimately user loyalty; these may include technical analysis and necessary data connections.
- Leverage zero, first and third-party sources of data to enhance the understanding of VIZIO user behaviors and on-screen interactions, providing reports and recommended optimization opportunities for incremental value.
- Work with other team members in marketing across lifecycle journey to ensure proper data and measurement is applied.
- Facilitate audience segmentation development, including User/Consumer creative and messaging testing.
- Work closely with Growth, Creative, Product, Corporate Communications and other cross-functional teams to brainstorm and recommend 360 strategies that drive off and on-screen engagement and reinforce VIZIO’s entertainment experience, utility, brand, prestige and market positioning.
- Collaborate with Product Marketing, Business Development and Sales teams to align on priorities and ensure product and content launches have the right consumer engagement strategy and effectively utilize the appropriate consumer touch points.
- Oversee development of creative, communicating media guidelines to relevant stakeholders.
- Optimize the channel mix and customer journey through rigorous testing and experimentation.
- Optimize campaign performance by running A/B tests on campaign goals, messaging, CTAs, creative, and more.
- Assist in timely and accurate communication of product marketing strategy and plans to VIZIO’s Marketing, Business Development, Sales, Account Management and Finance teams.
- Pursue innovation and disruptive opportunities across all levers, including new partnerships, new platforms, and coop strategies.
- Develop campaign activation strategies that cultivate new and existing consumers, promote the VIZIO value proposition, amplify the entertainment experience and engage consumers across all channels in the VIZIO ecosystem.
- Collaborate with data team on assessing efficiency & ROI of all channels through attribution analysis.
About You
- You have 5+ years relevant professional experience.
- You thrive in an environment where data, technology, and consumer behavior is at the forefront of your day-to-day.
- You possess the ability to think strategically and from a technological perspective.
- You have demonstrated ability to analyze data from various resources such as Google Analytics, Apple App Store Connect, Google Play Console, Braze, Tableau, Kochava, SpringServe, Snowflake, Data Infrastructure Management, and translate it into trends, actionable plans and reporting templates.
- You have a strong understanding of marketing attribution with experience leading efforts to recommend attribution models.
- You are an excellent team player with the ability to build, foster and nurture relationships with members of VIZIO’s cross-functional teams.
- You are highly organized and detail-oriented and have demonstrated ability to manage multiple projects simultaneously with unprompted follow-through.
- You are a skilled, clear and concise in your written and verbal communication.
- You have earned a BA/BS degree in Psychology, Economics, Business, Marketing, Mathematics or similar program, or equivalent work experience.
About VIZIO
We are Beautifully Simple.
Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO’s mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart.
VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.
For California-based employment: The minimum salary for this position is $116,000/year. The maximum salary for this position $135,000/year. The compensation package includes the annual bonus in addition to a range of medical, dental, vision and other benefits.
For Colorado-based employment: The minimum salary for this position is $116,000/year. The compensation package includes the annual bonus in addition to a range of medical, dental, vision and other benefits.