Description
Position at GroupM Nexus
Manager, Retail Search
Overview:
Do you thrive in a job with variety and challenge which combines team management with campaign planning and execution?
This position is a 3-pronged role. You will be accountable for the day-to-day management of a client’s paid search marketing initiatives, managing the junior members of the team, and focusing increasingly on strategy development for your dedicated account(s).
You will have all the star qualities of a Senior Associate but work more autonomously – usually reporting directly to an Associate Search Director or Director. You are expected to function at a highly efficient level utilizing advanced execution skills and maintaining relationships with key clients.
Your Impact:
- Lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
- Develop positive relationships with search community, vendors and Directors for optimal service levels and results
- Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
- Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines. Work towards Google Analytics certification.
- Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)
- Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization
- Actively contribute to corporate initiatives, automation projects, process changes and roll-outs
- Campaign Strategy definition and implementation, working closely with other internal departments to develop fully-integrated search campaigns
- Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice
Your Qualifications:
- A Bachelor’s Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience
- A minimum of 2.5 years of paid search campaign management experience
- Experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
- You are an emerging expert in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share)
- Bid Management tools (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.)
- Experience meeting with and delighting clients is essential
- Ambition to manage and mentor junior members of a team; prior experience as a manager a plus
- Enjoy working in a dynamic and collaborative environment
About Mindshare:
Mindshare (part of WPP) is an inclusive global company of 10,000 people, in 116 offices and 86 countries, with diverse opinions, cultures, and passions. Together, we drive Good Growth for our clients and the industry-growth that isn’t just a flash in the pan, but enduring, diversified, and more sustainable over time. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. At the heart of what we believe in is Energy (the essential ingredient for creativity), Empathy (understanding people and pushing beyond the surface), and Impact (empowering our people and clients to change the world). Mindshare was named the #1 Global Media Agency Network by WARC for the third consecutive year, recognized for media excellence, creativity, and agency performance.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.