Overview
Manages the development of the overall social media strategy while aligning with the overall marketing, brand, and corporate goals. The Manager, Social Media position will directly lead the social media group while partnering with an external agency and leaders within sales and service. This role will create innovative methods to promote and elevate the Paychex brand and key messaging, drive thought leadership and conversation around issues close to Paychex and our clients, and manage a plan to listen and respond to posts from Paychex clients and prospects. The leader of this group must continually evaluate engagement, user sentiment, and our competitors and adjust the strategy as needed. Additionally, this role will partner closely with Marketing leaders to strategize, research, develop, and implement online initiatives and integrated campaigns that deliver against Paychex business objectives.
Responsibilities
- Responsible for designing a comprehensive strategic plan for social media thought leadership, company branding, and listening to clients, competitors, and constituents.
- Closely aligns and partners with company leaders to create an editorial calendar, identify compelling messages, industry trends, and new legislation that could affect clients.
- Manage, motivate, and grow a team of social media professionals to generate, edit, publish and share engaging content daily.
- Establish key benchmarks/ KPIs for measuring the impact and effectiveness of social media efforts. Establish and share best practices across the enterprise for a cohesive and consistent user experience.
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Gather industry research, competitive landscape information, and trade intelligence for social media strategy development and optimization to support inter-department goals within Paychex.
- Identifies potential negative or crisis situation and works with internal stakeholders (operations, marketing, Public Relations) to mitigate issues.
- Communicates effectively to all stakeholders including senior management and content developers
Qualifications
- Bachelor’s Degree in Communications, Marketing, or English – Preferred
- 9 years of experience in Social media management experience.
- 3 years of experience in Supervisory or management experience.
- B2B experience.
** Will work a hybrid schedule. 3 days in office and 2 days remotely at home each week. **
Compensation
In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $78,464 – $123,300 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
Responsibilities
- Responsible for designing a comprehensive strategic plan for social media thought leadership, company branding, and listening to clients, competitors, and constituents.
- Closely aligns and partners with company leaders to create an editorial calendar, identify compelling messages, industry trends, and new legislation that could affect clients.
- Manage, motivate, and grow a team of social media professionals to generate, edit, publish and share engaging content daily.
- Establish key benchmarks/ KPIs for measuring the impact and effectiveness of social media efforts. Establish and share best practices across the enterprise for a cohesive and consistent user experience.
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Gather industry research, competitive landscape information, and trade intelligence for social media strategy development and optimization to support inter-department goals within Paychex.
- Identifies potential negative or crisis situation and works with internal stakeholders (operations, marketing, Public Relations) to mitigate issues.
- Communicates effectively to all stakeholders including senior management and content developers
Qualifications
- Bachelor’s Degree in Communications, Marketing, or English – Preferred
- 9 years of experience in Social media management experience.
- 3 years of experience in Supervisory or management experience.
- B2B experience.
** Will work a hybrid schedule. 3 days in office and 2 days remotely at home each week. **