Job Description:
Dow Jones is seeking a Manager, Subscriber Lifecycle. The Manager will support the subscriber lifecycle marketing team’s goal of increasing the lifetime value of subscribers for The Wall Street Journal, Barron’s and MarketWatch. This role will have a specific focus on driving subscriber upgrades.
The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it. Barron’s covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data.
This role will report into the Associate Director, Subscriber Lifecycle and will work cross-functionally with teams across the subscription marketing funnel (Acquisition, Retention, Brand, Creative, Product).
Role based in New York City, NY. Must work from the NYC office 3x a week – mainly Tuesday through Thursday, with some flexibility.
Responsibilities:
- Lead integrated campaigns grounded in data designed to drive increased customer lifetime value from subscribers across The Wall Street Journal, Barron’s and MarketWatch.
- Set up and optimize the upselling process to determine when, where and how existing subscribers should see upsell marketing messages.
- Work collaboratively with design, product, and operations teams to develop creative ways to improve customer lifetime value.
- Advocate for the subscriber and employ a strategic mindset to ensure subscriber experiences are best-in-class.
- Develop and execute end-to-end strategy and tactics for our subscriber upgrade marketing campaigns.
- Use key data insights to develop and drive marketing strategy and communications.
- Exercise a thorough knowledge of the brands and an ability to balance team goals with overall company objectives.
Qualifications:
- 5+ years experience working in a CRM marketing role. Previous acquisition or upsell/upgrade marketing experience preferred.
- An understanding of a subscription-based business and subscription economics.
- Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives.
- Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving, and executive presentation skills are required.
- Strong initiative and self-motivation. A self-starter who is able to take ownership of their projects as well as come up with and pitch new ideas.
- The ability to work quickly in a fast-paced environment, as well as manage multiple and competing priorities.
- A mindset that is curious, data literate and digital first.
- The ability to self prioritize and foresee challenges (and plan for them accordingly).
- A passion for and understanding of Dow Jones’ brands, customers, and products
- Bachelor’s degree in Marketing or Business from accredited institution or equivalent work experience.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO – SUBSCRIPTIONS
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $50,000 – $180,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 38580