Job Description:
Manager, WSJ Marketing & Subscription Strategy
The Marketing and Subscriptions Strategy team is responsible for growing the subscriber base of Dow Jones products globally, across WSJ, Barron’s, MarketWatch and Investor’s Business Daily. This team sits within the Marketing org and sets strategic plans and priorities for each of the lines of business. This role works specifically on The Wall Street Journal (WSJ) and reports directly to the Director of Marketing & Subscription Strategy, WSJ.
Role Overview
Responsible for operating and assisting in marketing programs that drive subscription growth for The Wall Street Journal, through collaboration with the functional areas within the Subscriptions team and across Dow Jones. The role will help ensure all areas of the business are aligned and working toward the same strategic goals by collaborating closely with various teams including performance marketing, brand marketing, data science and analytics, customer insight, product, finance, legal, operations, customer service, enterprise sales and editorial.
Responsibilities:
- Work with the functional teams on programs and initiatives that drive global subscription growth volume and ensure agreed upon initiatives are moving forward. Serve as the day-to-day executional partner.
- Understand and promote a customer-first mindset by sharing key audience segments and using customer insights to drive growth. Be a champion for the customer across the company.
- Work closely with data and insight to identify trends and opportunities that support business cases to accelerate subscriber and revenue growth.
- Attend regular meetings with marketing and cross-functional teams to ensure all are delivering on agreed plans that drive strategic goals. Manage tactical initiatives to ensure timely, on-budget execution.
- Manage strategic marketing partnerships to expand into new subscriber growth areas.
- Understand the competitive landscape to identify market opportunities and risks.
Qualifications:
- A minimum of 7 years experience in a commercial role within a digital subscription business, experience working in media or publishing sectors is a plus
- Ability to work effectively in a matrixed company model
- Strong communication, collaboration, negotiation and influencing skills
- Solid analytical and financial acumen; Use data effectively to make decisions.
- Understands the marketing levers to pull across acquisition, retention and engagement to drive revenue and subscriptions
- Ability to manage workload in a fast-paced environment.
- A mindset that is data curious, data literate and digital first
Reasonable accommodation: Dow Jones, Making Careers Newsworthy – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO – MARKETING
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $65,000 – $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 39187