Job Description:
The Dow Jones Marketing Analytics team is seeking a Marketing Analytics Manager (Retention and Engagement) with extensive experience in working with customer data, as well as exceptional communication and problem-solving skills. This position will be responsible for leading the analytics workstreams surrounding subscriber retention and engagement for Dow Jones’ consumer brands, including The Wall Street Journal, MarketWatch, and Barron’s.
As a Marketing Analytics Manager, you will work closely with stakeholders in the CRM Marketing organization, using analytics to make clear recommendations and guide strategy. This will include developing and applying the right measurement framework for engagement performance. You will partner with a diverse group of stakeholders, including Marketing, Product, and Customer Service. The ideal candidate will be a process thinker with a consultant-like mindset, capable of diagnosing problems, identifying opportunities for internal improvement, and driving long-term solutions.
Responsibilities:
- Lead the development of metrics/measurement frameworks and automated reporting on subscriber retention and engagement.
- Identify ways to get information quicker, standing up dashboards that provide engagement and retention marketers with real-time insights. Find elegant ways to distill complex collections of metrics into streamlined visuals and tools.
- Analyze and report on the results of A/B tests that impact customer retention, conduct cohort analysis with respect to marketing interventions and product experiments, and identify which marketing activities and product features are driving customer retention.
- Communicate effectively with team members across the organization, identifying requirements, reporting on important success metrics, and remediating discrepancies.
- Identify opportunities for creative ways to engage and retain our subscribers, with a focus on strengthening sticky habits. Ask smart questions, diagnose the problem, and develop long-term solutions.
- Stay up-to-date with emerging data analysis technologies and best practices, proactively identifying opportunities to improve processes, and providing thought leadership on data analysis and visualization.
Qualifications:
- 4-6 years of experience in a data role with heavy direct exposure to marketing and product teams.
- Bachelor’s degree with a well-rounded academic background, including analytics, business, and liberal arts coursework.
- Advanced SQL skills, as well as expertise in scripting languages such as Python or R.
- Expertise in analytics tools, such as Google Analytics, Adobe Analytics, Appsflyer, Optimizely, Tableau, Looker, BigQuery, AdServer and DSP.
- Demonstrated expertise in data analysis and visualization, including experience with data manipulation, statistical analysis, and data storytelling.
- Exceptional communication and interpersonal skills, with the ability to work collaboratively and cross-functionally with internal and external stakeholders.
- Entrepreneurial, curious, able to easily distill complex problems, and an interest in media and marketing.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO – MARKETING
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $65,000 – $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 37567