How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position as specified in the Required and Desired Qualifications. If possible, please submit your application as a PDF named (Last Name, First Initial Resume).
Summary
Reporting to the Associate Director of External Engagement, the Marketing and Relationship Development Program Manager collaboratively manages activities related to the recruitment of external clients in a wide range of School of Information courses and programs. This includes the development, management, and execution of the client-based course recruitment plan, relationship development with clients, and other external engagement activities that ensure the success of student learning through client engagement.
Please visit the external engagement website to see a description of external engagement work.
Who We Are
The University of Michigan School of Information (UMSI) is a progressive, interdisciplinary school offering a Bachelor of Science in Information, a Master of Science in Information, a Master of Health Informatics, a Master of Applied Data Science, and a Ph.D. in Information. The School’s mission is to create and share knowledge so that people will use information – with technology – to build a better world. Faculty, staff, and students’ intellectual diversity reflects the broad range of social and technological sciences that make up UMSI’s unique approach to solving information problems.
The Engaged Learning Office (ELO) creates, manages, and facilitates high-impact and transformational student experiences that are essential to advancing the School’s goals of working at the intersections of people, information, and technology. ELO programs guide students through the development and mastery of information-related and essential skills, meeting the needs of employers and the broader civic society. The ELO does this through managing a diverse portfolio of student educational opportunities programs that include client-based courses, study abroad, and civic engagement. The ELO is committed to ethical and impactful collaboration with a broad range of stakeholders, including students, faculty, staff, global and local community members, and practitioners from the information field. ELO programs align with the University’s engaged learning initiatives and reflect engagement best practices.
The ELO comprises a team of engaged learning specialists and enthusiasts who create, manage, and assess student opportunities, external partnerships, and campus collaborations. The ELO staff are collaborative; embody mindsets of growth, innovation, and creativity; value diversity, teamwork, iteration, and a student-centric purview; and like to have fun at work every day.
Please visit our website to learn more about the Engaged Learning Office activities.
For more information about UMSI, please visit our website .
Responsibilities*
Outreach and Communication (55%)
This role manages and implements the marketing and recruitment plan for the 10-20 client-based courses and programs at the School of Information.
- Manage annual client marketing and recruitment plan, ensuring that the plan is implemented strategically, communicated to key stakeholders, and is adjusted to meet the mission of the School and curricular goals for client-based courses and programs
- Develop and execute external strategic messaging
- Communicate with clients via email, phone, Zoom, or in-person
- Follow up with clients in email and after client meetings and keeping a record of communications
- Maintain database of contacts and organizations in Salesforce
- Develop client presentations and promotional materials and presenting to external clients
- Develop new and ensure the maintenance of client engagement resources including UMSI webpages, presentations for client partners, resources for faculty, students, and clients, and collaborative resource efforts between external engagement and ELO related to change management, teamwork, and program management
- Lead student project exposition efforts in collaboration with other ELO and UMSI staff
Relationship Development (45%)
This role is responsible for understanding the content related to School of Information client-based courses and programs and translating that information to potential clients, with faculty, and across the ELO and broader School of Information curriculum.
- Lead, in collaboration with the Associate Director, relationship development for external engagement, including tracking, developing, and updating strategic messaging
- Develop and contribute to strategies for the translation of client-based courses requirements to the public and developing a deep understanding of how industry and partner needs are aligned with client-based courses
- Translate industry needs into recommendations for high-impact practice enhancements related to client-based courses
- Enhance past client relationships and develop new leads in a wide range of industry types, including corporate and civic organizations
- Travel to develop and enhance client relationships
- Develop and implement partnerships with local business development associations, University collaborators and identify new partnerships to enhance outreach
- Present on client-based course opportunities to a wide range of audiences
- Collaborate with UMSI Career Development Office and Development and Alumni Relations
- Contribute efforts to the management of the UMSI Mentorship Program and serve as a liaison with other offices (Career Development Office and Development and Alumni Relations)
- Actively participate in External Engagement group and with colleagues across the University
Required Qualifications*
- Bachelor’s degree or equivalent combination of education, certification, and experience in a related field
- Minimum of two years of work experience in or related to program management, project management, marketing, consulting, relationship management, or public service
- Demonstrated excellent interpersonal and communication skills with the ability to build relationships with a diverse range of people from various industries and levels, and a diverse population of students, staff, and faculty
- Experience working with a wide range of technology, including proficiency with Microsoft Office Suite and Google Apps products and managing data in complex databases
- Strong organizational skills with the demonstrated ability to move projects forward, follow up with external stakeholders as needed, and follow through with tasks independently
- Ability to travel within the U.S. to client sites for project development
- Ability to manage multiple, competing duties
- Demonstrated excellent interpersonal and communication skills (written, verbal, and facilitation)
- Ability to work independently, exercise initiative as a critical member of a small team, and function in a dynamic environment; strong desire to contribute to a developing team in the novel field of engaged learning
- Ability to set expectations and achieve results while contributing to the broader mission of the ELO, the School, and the University
Desired Qualifications*
- Master’s degree in a relevant field (ex: Information, Communications, Public Administration, etc.)
- Ability to confidently and fluently communicate with academics and external constituents in technical roles and organizations
- Experience managing digital marketing campaigns and external communications
- Demonstrated experience with collaborative cloud-based software and project management technologies such as Salesforce
Work Schedule
Punctual, regular, and consistent attendance is required. May require regular regional travel and occasional domestic travel. Ability to work remotely two to three days per week. This role can be hybrid but does require on-site work due to the collaboration needed. Flexible work agreements are reviewed annually and are subject to change dependent upon the business needs of the school and/or university requirements.
Work Locations
This position will be based in the UMSI Engagement Center, 777 N. University, Ann Arbor.
Background Screening
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
Application Deadline
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.
Job Detail
Job Opening ID
227727
Working Title
Marketing and Relationship Development Program Manager
Job Title
Marketing Specialist
Work Location
Ann Arbor Campus
Ann Arbor, MI
Full/Part Time
Full-Time
Regular/Temporary
Regular
FLSA Status
Exempt
Organizational Group
School Information
Department
School of Information
Posting Begin/End Date
4/21/2023 – 5/08/2023
Salary
$62,000.00 – $70,000.00
Career Interest
Communications & Marketing