Resp & Qualifications
PURPOSE:
The Marketing and Communications Consultant develops and executes marketing and communication strategies to drive impact and performance in the market. In this role, the Consultant will focus efforts on supporting the internal sales teams, external brokers and consultants, and employers to increase engagement and strengthen partnerships and relationships. Sales enablement will also be a focus. With an integrated approach that applies a strategic mix of marketing and communication channels, the Consultant serves as the primary lead, liaising between marketing and the segment stakeholders, business units and partners (cross-functional collaboration). Having end-to-end ownership of the development, planning, and execution of several high-level projects and corporate or divisional initiatives.
ESSENTIAL FUNCTIONS:
- Leads the development and implementation of the marketing and communication strategies across various audiences and channels. Works closely with stakeholders s to understand opportunities and priorities to provide strategic oversight and direction of various marketing and communications needs-focusing on segment specific growth and retention.
- Leads the development and amplification of strategic marketing and communications, including but not limited to tactical printed marketing materials, digital communications (website, social media, etc.) presentations, thought leadership, talking points, go-to-market campaigns, events and more.
- Direct and work in conjunction with all support resources including but not limited to Business Divisions, Marketing Communications, Brand and Advertising, Product, Public Relations, Strategic Research, Legal and Compliance.
SUPERVISORY RESPONSIBILITY:
Position does not have direct reports but is expected to assist in guiding and mentoring less experienced staff. May lead a team of matrixed resources.
QUALIFICATIONS:
Education: Bachelor’s Degree in Communications, marketing or a related field OR in lieu of a Bachelor’s degree, an additional 4 years of relevant work experience is required in addition to the required work experience.
Experience: 5 years marketing/communications experience.
Preferred Qualifications:
- Awareness of healthcare trends
- An understanding of government regulations and experience dealing with government regulations
- Knowledge/prior experience in healthcare/insurance industry preferred, but not required.
Knowledge, Skills and Abilities (KSAs):
- Experience in advertising, brand management, marketing, communications, strategic planning with proven ability to develop strategies.
- Strong writing, proofreading, and editing skills.
- Ability to maintain effective interpersonal relationships.
- Solid presentation skills.
Salary Range: $70,056 – $139,139
Salary Range Disclaimer
Salary will be based on education, location, experience, certifications, etc. In addition to your salary, CareFirst offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).
Department
Department: Integrated Marketing Strategy
Equal Employment Opportunity
CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Where To Apply
Please visit our website to apply: www.carefirst.com/careers
Federal Disc/Physical Demand
Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.
PHYSICAL DEMANDS:
The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.
Sponsorship in US
Must be eligible to work in the U.S. without Sponsorship.
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