Job Summary The Marketing Communicator will work for both UC Davis Health’s Public Affairs & Marketing Department (PA&M) and UC Davis Health’s Department of Psychiatry and Behavioral Sciences and support a mix of reputational, marketing and communication goals for UC Davis Health as a whole and for Psychiatry and Behavioral Sciences as a unit. The position scopes, writes and edits copy for written and electronic channels, audiences and purposes. Conducts background research. Identifies suitable visuals (illustrations, photography, etc.). Performs basic situational and standing proofreading, copyediting and quality control duties for clients within and outside of the marketing unit. Writes and manages production and distribution of Psychiatry internal quarterly e-newsletter based on content provided by leadership. Reviews, edits, and performs support maintenance of online physician biographies. Writes website content for PA&M and Psychiatry marketing web pages. Manages the creation, design, implementation, editing and maintenance of social media channels and platforms for Psychiatry. Other responsibilities include ongoing social media management for psychiatry, maintenance of targeted web sites for both psychiatry and UC Davis Health, maintenance of UC Davis Health’s online consumer-facing physician directory, and general proofreading and copyediting. The position reports to both the Marketing Editorial & Content Manager in Public Affairs & Marketing, and the Chief Administrative Officer in Psychiatry and Behavioral Sciences, and works closely with Public Affairs & Marketing’s primary social media team on both strategic and tactical bases.
Apply By Date
10/4/2023; Interviews and recruiting process may occur at any time
Minimum Qualifications
- Bachelor’s degree, preferably in marketing, communications, journalism or a related field; two or more years of full-time professional experience in writing and communications-related work (including, but not solely, social media)
- Minimum 2 years of work experience in a communications/writing role that included social media communications
- Knowledge of web usability principles, with demonstrated willingness to learn and achieve basic-to-intermediate editing proficiency in TeamSite content management system or institutional variant in order to perform job duties
- Existing experience or proficiency with related web-editing tools (i.e.Dreamweaver, etc.) a plus
- Strong knowledge of and work experience with social media platforms/tools and an understanding of audience demographics and how they use these tools (such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Reddit, Snapchat)
- Knowledge of and experience with social media monitoring and analytics tools, such as Google Analytics, native reporting within social platforms; experience with Sprinklr preferred
- General knowledge of digital audio and video recording equipment; experience operating equipment and experience with video and audio editing software; experience with live social broadcasting tools such as Facebook Live, Instagram Live, etc.
- Solid knowledge of graphic design principles for non-complex written collaterals such as brochures, pamphlets and flyers are a plus to guide use of existing Word and InDesign template
- Excellent, proven written communication skills with demonstrated ability to create accurate, compelling copy for a variety of channels on a wide variety of subjects, drawing from a variety of procured source materials, including written information and data and interviews with internal and external sources
- Proven ability to compose clear, persuasive original copy and repurpose existing resources to meet a variety of objectives
- Ability to shift and adapt writing style, voice, tone, and vocabulary/comprehension levels for varied audiences (i.e., ranging from 5th grade level to practicing physicians and physician-scientists) and also varied purposes (i.e., informative, technical, persuasive, motivational, educational; formal vs conversational, etc.)
- Excellent copy editing and proofreading skills, with strong knowledge of composition, grammar, and punctuation, and ability to apply situationally based on desired audience and tone
- Working knowledge of AP Style
- Solid oral and interpersonal skills
- Solid organizational skills, attention to detail, and discipline to independently complete new and routine tasks as assigned without close or constant oversight
Preferred Qualifications
- Work experience in health care communications
Department Description
The Department of Public Affairs and Marketing plans, manages, and implements strategic communications (such as news services, public relations, marketing, internal and external communications) for UC Davis Health. Communications are aimed at a wide range of key constituencies, such as the news media, UC administration, UC Davis faculty, staff, and students, government/regulatory leaders, external physicians, business leaders, patients and health care consumers, and the general public.
Position Information
- Salary or Pay Range: Budgeted range up to $90,000 annually; (Career Tracks range is 72,300-131,100)
- Salary Frequency: Paid Biweekly
- Salary Grade: 22
- Payroll Title: (COMM SPEC 3)
- Number of Positions: 1
- Appointment Type: Career
- Percentage of Time: 100%
- Shift Hours: 08
- Location: Broadway Building
- Union Representation: No
- Benefits Eligible: Yes
- Hybrid/Remote/On-Site: On-site
Benefits
Outstanding benefits and perks are among the many rewards of working for the University of California. UC Davis Health offers a full range of benefits, resources and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial and career goals. Learn more about the benefits below and eligibility rules by visiting our handy Benefits Summary and our Benefits Page
- High quality and low-cost medical plans to choose from to fit your family’s needs
- UC pays for Dental and Vision insurance premiums for you and your family
- Extensive leave benefits including Maternity, Paternity, Family & Medical Leave
- 14 paid Holidays annually
- Vacation/Paid Time Off
- Sick Leave with unlimited accrual
- Continuing Education (CE) allowance and Education Reimbursement Program
- Access to free professional development courses and learning opportunities for personal and professional growth
- Wellness and on-site Employee Assistance Program including access to free mental health services
- Supplemental insurance offered including additional life, disability, short/long term disability, pet insurance and legal coverage
- Public Service Loan Forgiveness (PSFL) Qualified Employer & Student Loan Repayment Assistant for qualified roles
- Retirement benefit options for eligible roles including Pension and other Retirement Saving Plans. More information on our retirement benefits can be found here
- UC Davis cares about building a community, which is why we provide resources to enhance diversity, equity and inclusion as well as Employee Resource Groups (ERGs) to support our staff
•Special Requirements
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- As a condition of employment, you will be required to comply with the University of California Policy on Vaccination Programs, as may be amended or revised from time to time. Federal, state, or local public health directives may impose additional requirements.
- This position is a critical position and subject to a background check and drug screen. Employment is contingent upon successful completion of background investigation including criminal history, identity checks and drug screen.
Diversity, Equity, Inclusion and Belonging
At UC Davis, we’re solving life’s most urgent challenges to bring a fuller, healthier, and more resilient world within reach. We grow from every challenge we take on and we don’t just maintain – we improve. We recognize that creating an inclusive and intellectually vibrant organization means understanding and valuing both our individual differences and our common ground. The most comprehensive solutions come from the most diverse minds, and you belong here.
As you consider joining UC Davis, please explore our Principles of Community, our Clinical Strategic Plan and strategic vision for research and education, and our latest efforts to outgrow the expected. The University of California is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.
Because we want you to be seen, our recruiting process at UC Davis fosters authenticity, diversity, and inclusion. Studies have shown that some people may not apply to jobs unless they meet every single qualification. Each unique role at UC Davis has a set of requirements and you could be perfect for this role, or you could be perfect for the next role! Don’t meet all the requirements? We still encourage you to apply! #YouBelongHere