Marketing Consultant I

Additional Information About the Role

• The Clinical Program Marketing team seeks a Marketing Consultant I to lead the marketing efforts for service lines across BJC HealthCare. This team member will work closely with clinical and hospital leadership and leverage their marketing skills to help patients find the expert care they need, for a healthier life.
• Remote work opportunity!

Overview

BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.

BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.

Preferred Qualifications

Role Purpose

Meets volume and market share targets in support of the HSO’s strategic plan by developing and implementing marketing initiatives and content, as assigned, in support of clinical service line campaigns, projects and events, and HSO branding.

Responsibilities

Projects include publications, e-marketing/e-health, collateral production, social media management, content development, sponsorship/partnership support, clinical service line marketing. Demonstrates understanding of department/HSO objectives and creates plan for review by senior team members.

Develops and produces consumer and physician materials for the organization and all its facilities as directed, including physician outreach, patient education, and general and targeted consumer outreach.

Assists with development and implementation of marketing plans for clinical services in pursuit of volume, market share and preference goals. Conducts research, interviews, writes, obtains approvals, coordinates photo-shoots and other production elements, and assists with planning and distribution via appropriate channels including social media, web, traditional media and collateral materials.

Conducts measurement and tracking of metrics to track campaign success and highlight improvement opportunities, assists with reporting to team leadership.

Minimum Requirements

Education

Bachelor’s Degree

Experience

2-5 years

Supervisor Experience

No Experience

Preferred Requirements

Experience

5-10 years

Benefits and Legal Statement

BJC Total Rewards

At BJC we’re committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being.

• Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date
• Disability insurance* paid for by BJC
• Pension Plan*/403(b) Plan funded by BJC
• 401(k) plan with BJC match
• Tuition Assistance available on first day
• BJC Institute for Learning and Development
• Health Care and Dependent Care Flexible Spending Accounts
• Paid Time Off benefit combines vacation, sick days, holidays and personal time
• Adoption assistance

To learn more, go to www.bjctotalrewards.com/Benefits

*Not all benefits apply to all jobs

The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. Equal Opportunity Employer