Marketing Content Producer
Application Deadline: 1 June 2023
Department: Marketing and Communications
Employment Type: Full Time
Location: New York, USA
Reporting To: Head of Content
Compensation: $75,000 – $80,000 / year
Description
Marketing Content Producer
Headlines
- Location: around 10-20% on-site requirement with ability to commute into the New York office when neccessary
- Full time or part time – flexible hours and working options welcomed – please state this in your application
- Expected Start Date: ASAP
- Salary Range: We would like to pay $75,000 – $80,000 for this role depending on experience
About Us
Spektrix is a growing collection of creative problem solvers focused around the arts and technology whose mission is to help arts organisations be more successful. We’re doing this through a combination of cloud-based software and consultative customer support that empowers arts organisations to grow revenue, increase efficiency, and build stronger relationships with audiences. We are always looking for new ways to approach problems, share knowledge, and better serve our customers. You’d be joining a team of over 190+, based across our New York, London and Manchester offices and working with over 600 arts organisations in North America and the UK.
The role
You’ll work within the Marketing and Communications team, as part of the Content sub-team reporting to the Head of Content.
You’ll also interact with subject matter experts across the business to source and develop content and with the Distribution sub-team to share and promote the content you produce.
The focus of the Marketing and Communications team is on driving brand awareness, lead generation and conversion in a B2B audience, primarily within the arts and culture sector in the US and Canada.
The core purpose of the Marketing Content Producer role is to generate leads and drive conversions, both in the content you produce directly and in the guidance you share with colleagues. You’ll bring your experience of SEO-led content creation to the team, ensuring that conversion optimization is at the heart of content planning and delivery, and that we’re continually analyzing and improving content performance.
You’ll create content for:
- Audiences including current and prospective clients, who are primarily marketing and fundraising professionals working in theatres, arts venues and cultural organizations.
- Mediums in which we work include blogs, case studies, web and landing pages, e-books, data and reports, and short-form video.
- Distribution channels include e-newsletters, personalized mailings, digital ads, social media, and conference/event presentations.
Key Responsibilities
Accountable for:
- Planning, copywriting and/or driving content production to deliver against agreed outcomes, drawing on internal expertise and resources to produce effective one-off publications or content strands.
- Ensuring that content you produce is optimized to drive inbound leads and/or conversions, based on the medium and the needs of specific target personas or lifecycle stages.
- Ensuring the content you produce follows brand guidelines and “voice”, representative of Spektrix as a thought leader within the sector.
- Ensuring that content remains accessible, representative of a wide range of demographics, and inclusive, in line with our role as a values-led business and certified B Corporation.
- Championing SEO within the business, helping marketing colleagues and the wider team to understand and apply best practice in the content they produce.
Responsible for:
- Working with subject matter experts to capture knowledge from across the companyand adapt it into written web copy optimized for our target audience/s. Experts may include colleagues, system users and sector partners; for example, you may work with the Global Fundraising Lead to plan a blog for fundraising prospects, which you’ll then write and invite them to review.
- Reviewing, improving and adapting older content to improve impact, maximize value and maintain relevance. This may mean updating the existing medium or republishing content in a different medium, such as turning a spoken presentation into a blog.
- Regularly monitoring analytics to understand the impact of the content we produce. Feeding results back to senior colleagues and the wider marketing team, and working collaboratively to identify potential improvement areas, test solutions and continually improve performance.
- Sourcing appropriate, informative and on-brand visuals or video media to accompany written content. This may involve creating briefs for visual and video content creators, or using pre-built templates to create simple multimedia elements.
- Maintaining visibility of content planning, progress and impact by regularly updating and reviewing content calendars and progress tracking tools.
Key Requirements
You should:
- Have experience of planning and producing written content optimized for on-page SEO and lead generation, which also offers high-value, persuasive narrative designed around the needs of specific audience personas and lifecycle stages.
- Have experience of using analytics tools to understand content performance, plan new content to deliver maximum impact, identify areas for improvement and to execute and test those changes, contributing to the continual improvement of our content and marketing performance.
- Have a good understanding of the principles and best practice for: Using topic clusters; promoting web accessibility; managing prospect lifecycle stages; promoting conversions.
- Have experience of using content management and analytics tools to publish and monitor content. We use HubSpot, Google Analytics and SEMRush.
- Demonstrate the ability to meet deadlines, manage parallel strands of delivery at different stages, and work effectively with others to plan and deliver all aspects of content production including copywriting, visual design and publication.
- Have experience of training, project managing or influencing others to help them develop new skills or knowledge, or to improve shared outcomes.
Benefits
- Flexible working with support for WFH set-up
- Generous paid time off policy
- Company paid medical, dental and vision insurance
- A matched 401(k)
- Professional development opportunities
- Flexible working options
- Two volunteering days per year
- Sabbatical for long service
- Snacks and hot & cold drinks (when in the office)
- Regular socials with catered food & drink
Hybrid Working Policy
We aim to be as flexible as possible when it comes to working setups and lots of our team work from home on a regular basis. This means we generally work with a “remote first” approach even when we are in the office. Whether you end up working in the office or from home more you will need a good setup for working from home.
We’ll provide reasonable support and all the hardware you need to get started, but we do require that you have the following already in place:
- A quiet working space at home where you can consistently take video calls without interruptions
- An internet connection that supports your participation in video calls and access to our systems and services
- Travelling into the New York office (commuting) is at your own expense, any travel for business (other than commuting) will be covered by Spektrix.
At Spektrix, we know that there’s no such thing as a ‘perfect’ candidate. Every individual brings unique lived and work experience and their own perspective, which rarely if ever maps exactly to a job description or set of criteria. That’s why we want to hear from you if this role excites you (and you feel you could be a good match) even if you don’t feel you meet 100% of the criteria.
Spektrix is committed to creating an inclusive work environment, where our team members are supported in expressing themselves and delivering their best work. So whoever you are, and whatever experience you can bring, please apply if this is a role that would make you excited to come into work every day.
The diversity of our team is hugely important to our working environment as it enables both individuals and Spektrix to thrive. By valuing each person’s differences we encourage everyone to contribute their unique experiences, strengths and viewpoints. We are taking active steps to build a workforce that reflects the diversity of the communities we serve and work in. We aim to reflect this diversity in all departments and at all levels of seniority in the business, right up to the board.
Spektrix is an equal opportunities employer. We recruit regardless of race, religion, gender, sexual orientation, age, neurodivergence, or disability status and look to employ from a wide range of backgrounds and experiences.