Overview
The Marketing Coordinator position will work with the Marketing Department to market the Cox Business Convention Center to meeting planners and show organizers and events while creating and maintaining relationships with local media and promotional partners. The Marketing Coordinator will assist with graphic design, advertising, interactive media, data analysis, promotions, public relations, and grassroots efforts for events as assigned.
This role will pay a wage of $15 to $20.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
Responsibilities
- Prepare written letters of agreement including negotiated terms, and conduct media trades on behalf of the Cox Business Convention Center (CBCC) and its clients.
- Assist the Marketing Manager with developing, maintaining, and coordinating event and facility collateral material, and opportunities.
- Assist the Marketing Manager in preparation of monthly marketing reports and participate in calls
- Prepare various reports on public relations progress, marketing efforts/results, data analysis, demographics, and economic trends, including campaign recaps.
- Work with the Marketing Manager on day-to-day digital marketing programs, including but not limited to: Facebook, Twitter, Instagram, Snapchat, Google Analytics, Tik Tok, etc.
- Coordinate marketing efforts between meeting planners and show organizers
- Assist with pitching stories, writing press releases, creating public relations events, and implementing media drops.
- Manage all grassroots efforts including poster and flier distribution, community appearances and overall expansion of marketing campaigns to maximize event awareness and exposure.
- Generate new and creative ideas to attract new meeting planners, events, and self-created events
- Update website, marquee, and digital display systems
- Manage database and email campaigns.
- Assist Marketing Manager on creating and implementing sales blitz to help drive sales
- Recruit and assist managing student interns and/or part-time marketing staff and their assignments.
- Participate in developing and implementing sales and marketing plans and promotions.
- Perform graphic design using Adobe Photoshop, Illustrator, After Effect and Premiere
- Interact with other CBCC departments when working on various projects.
- Perform all other duties as assigned.
Qualifications
- Bachelor’s Degree from an accredited college or university with major course work in Marketing, Public Relations, Communications, Hospitality/Sports Management, Business or a related field is preferred.
- Basic knowledge & interest in marketing and advertising functions.
- Intermediate to strong knowledge of Adobe Creative Suite.
- Understands the concept of branding.
- Intermediate knowledge of social media platforms (Facebook, Instagram, Twitter, etc.).
- Working knowledge of Word, Excel and PowerPoint.
- Previous event or entertainment marketing experience a plus.
- Excellent writing and verbal communication skills in the English language.
- Well organized with ability to prioritize and handle multiple assignments.
- Flexible-must be available to work evenings, weekends, and all event days as assigned.
- Team player who is creative and a proactive problem solver.
Working Conditions:
- Minimal Travel (<10% travel): May be required to travel. Trips may require air travel and/or overnight stay away from home for one or more nights.
- Must be able to work a flexible schedule inclusive of weekends, nights and holidays required. Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, and extensive walking through the building including inclines and stairs.