Berkshire Hathaway HomeServices California Properties, award winner of the Real Estate Agency Brand of the year in the 26th annual Harris Poll EquiTrend Study and a leader in the real estate industry, is currently looking for a Marketing Coordinator Lead to support our Santa Barbara, Ventura, and Ojai offices.
The Marketing Coordinator Lead provides sales associates with administrative, marketing, social media, general office, and computer assistance support. We are seeking a “Director of First Impressions” who is genuinely passionate about helping customers and clients while providing the utmost customer service experience.
Responsibilities:
Marketing
- Develop and produce promotional materials. Responsibilities include layout design and modification to accommodate active listings and branding objectives, coordination of content, graphic design support, editing and proofing, transmission, and coordination with the printer to meet stated publication deadlines. Handle special marketing print needs.
- Provide advertising and other creative consultation support. Develop, coordinate, schedule, and review the various broadcast, Internet, newspaper, magazine, development, and seminar advertisements. Supply ad calendar and ad copies to agents and clients.
- Manage agent and property photos.
- Coordinate and support Virtual Tours.
- Organize proper channeling and completion of marketing forms and data between the marketing department and sales offices.
- Coordinate training of sales associates relating to current marketing programs, issues, and events.
- Create brochures, flyers/postcards, marketing materials, and other promotional pieces.
- Assist in our online marketing campaigns and business development.
- May create letters to clients, presentation materials, sales associate introduction cards, and prepare buyers and sellers guides.
- Capture and analyze data trends and generate reports.
- Conduct orientation training for new sales associates during onboarding and maintain and continuously update onboarding marketing materials.
- Assist new agents in setting up their office, accessing Multiple Listing Service (MLS), and training on computer applications, tools, and office equipment.
- Step in for Regional Marketing Manager as required with regards to managing Asana and presenting at sales meetings.
Social Media/Web
- Plan and publish daily content for social platforms (Instagram, Facebook, Twitter, YouTube) and interact with Social Media Influencers and bloggers.
- Create content and interact directly with agents/customers and the marketing and sales teams.
- Make recommendations for cutting-edge social media content and help define social media direction.
- Be actively engaging with our clients and fans: re-sharing content, commenting on content, responding to comments, and either answering messages or directing those people to the correct resource.
- Establish regular and meaningful social media reporting and share insights.
- Write and develop social media copy and maintain updates on our social media accounts.
- Work to consistently increase our social media reach and engagement with existing audiences and develop strategies to identify and capture new audiences to grow our online community and build brand advocacy.
- Set up and update client and customer sphere of influence databases and create the farming database for sales associates.
- Maintain internet by updating the company website and sales associates’ personal websites/pages.
Administrative
- As the first point of contact, provide administrative, clerical, and technical support to management and sales associates, which may include: assisting sales associates with sending and receiving company e-mails, providing computer assistance, ensuring forms are stocked, answering phones, greeting visitors, route mail, prepare schedules and maintain lobby – on a daily basis.
- Maintain office equipment to ensure they are operating efficiently and assist sales associates with any troubleshooting needs, which may include Wi-Fi and internet.
- May assist with license transfer or annual license.
- May train new staff and serve as backup to other offices.
Perform any additional marketing-related responsibilities as requested or assigned.
Performance Expectations
- Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
- Perform responsibilities as directed, achieving desired results within expected time frames and with a high degree of quality and
- Establish and maintain positive and productive work relationships with all staff, customers, and business.
- Demonstrate the behavioral and technical competencies necessary to complete the job effectively. Take personal initiative for technical and professional development.
- Follow the company HR Policy, the Code of Business Conduct, and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.
Required Education & Experience:
- Associate’s degree in Business marketing, communications, or equivalent work experience and knowledge.
- Experience in social media, social media marketing, and social media channels/platforms.
- Graphic design experience.
- A minimum of two years of administrative-related experience.
Required Skills:
- Knowledge of real estate, bulk mail procedures, title, and/or mortgage business is preferred.
- Skilled in client servicing & creating, editing, and promoting various marketing and social media content.
- Competent technology skills include basic MS Office skills, experience with communication device technologies, and familiarity with iOs, Android, MAC, and PC platforms.
- Strong computer skills; must be proficient in Microsoft Office and Adobe Creative Cloud products, including InDesign.
- Excellent interpersonal, written communication, and presentation skills.
- A strong customer-service focus and the ability to work as a member in a team-oriented environment.
- Ability to prioritize and handle multiple issues and projects concurrently. Strong organizational skills with a high degree of quality and detail orientation.
- Ability to work under pressure.
- Effective analytical, problem-solving, and decision-making skills.
Wage:
$26-$30 per hour; actual wage is based upon education and experience.
Benefits:
Full suite of benefits including Medical, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and PTO.
Locations:
Santa Barbara | Ventura | Ojai